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  1. Zero Cost Business Peng Nancompleted The first part of the book reflects the author's true experience of starting from scratch and earning 10 million yuan in 5 years. The book introduces a lot of knowledge and details that are essential for doing business, and also records the ups and downs of a businessman. When reading the author's entrepreneurial experience, you will personally experience the struggle history of a poor young man. In the second part of the book, the author summarizes the entrepreneurial methodology based on his o 9.7kReads9.4Score—Shelves
  2. Make Money on the Side Angiecompleted In addition to one's own job, developing one's own side business has become the choice of more and more people nowadays. A side job can bring more financial resources and security, at least when the unexpected happens, your life will not hit the bottom. Behind the ability to make money through side hustle is actually a combination of a series of important abilities. If a person wants to grow comprehensively and systematically and maximize his own value, he needs to comprehensively improve his pe 2.4kReads9.0Score—Shelves
  3. Musk's First Principles [Korean] Written by an Youxi; Translated by Hu Jingtian and Zhang Xushengcompleted Why can Elon Musk repeatedly break industry ceilings and turn seemingly impossible ideas into reality? The answer lies in "first principles." This book will take you deep into Musk's thinking brain and see how he uses this logical tool to create miracles in the journey of Tesla, SpaceX and Starlink: reducing the cost of rocket launches by 10 times, allowing private enterprises to take the lead in recycling rockets, and bringing expensive electric vehicles to the mass market. The book not only r 955Reads9.4Score—Shelves
  4. Start Operations from Scratch Zhang Liang127k Wordscompleted What is operations? How to do operations? What is the relationship between products and operations? Am I suitable for Internet operations? "Operation from Scratch" covers the essence and core content of Internet operations, starting from what operations are, covering content operations, user operations, event operations, data analysis and other aspects, covering all aspects of Internet operations. Zhang Liang discusses a large number of classic operation cases based on his own experience, so tha 362Reads9.0Score178Shelves
  5. Ma Huateng's Tencent Empire Lin Jun148k Wordscompleted You should know that QQ with the image of a fat penguin. As one of the most popular Internet software products in the world, with more than 300 million active users, QQ has become the first choice of Internet applications for most Chinese netizens. You may also know that Tencent owns the product QQ. As a mainland company listed in Hong Kong, its highest market value has reached HK$120 billion. It is the company with the highest market value, largest revenue, and most profits among Chinese Intern 226Reads9.3Score—Shelves
  6. The Rise and Fall of Wealthy Families - a Century of Hong Kong Business Dubocchi127k Wordscompleted Hong Kong's business civilization is the product of the combination of modern Western enterprise systems and ancient Eastern business ethics. The Chinese and Western bloodlines in Hong Kong's business body alternately compete to jointly promote the evolution of the business process. Over the past century, some industries have gone into decline, some industries have had their spring and autumn years, and some industries have been booming... There are too many stories embedded in them. There is no 187Reads9.2Score—Shelves
  7. Big Thinking in Small Business Cui Lei-Like for Thinking, Real Business Note, Long Yanni, Waiting143k Wordscompleted Where is the current wealth trend? In an economic downturn, are there still opportunities to do good business? How to seize the opportunity, reduce risks, make profits efficiently, and get through the closed loop of wealth? How to seize opportunities in this era full of changes and opportunities? How to identify blue ocean areas? How to get in? What are the prospects for this popular industry? Can ordinary people start a small business? How to start a business with low risk? How to effectively a 172Reads9.2Score—Shelves
  8. The New Generation of Business Models (Classic Re-Translation) Alexander Ostwald107k Wordscompleted This book covers the following five parts: the business model canvas, a tool for describing, analyzing, and designing business models; business model styles based on leading business thinkers; techniques to help you design business models; reinterpreting strategy through the lens of business models; and a common process to help you design innovative business models, which uses all the concepts, techniques, and tools in this book. Finally, five perspectives on business model topics are provided f 161Reads9.2Score105Shelves
  9. Wechat Internet Civilian Entrepreneurship Li Xiaolai74k Wordscompleted "WeChat Internet Civilian Entrepreneurship" is a book about "how to make money". I want to teach more civilians how to make more money for themselves through the efficient use of WeChat, an already full-fledged business ecosystem, and make money continuously in the long term, earning a little more and more... At the same time, I also need to create my own brand, and form, hold, and maintain assets with long-term sustainable growth. To do this, you need to master some basic concepts, such as "fai 133Reads9.4Score—Shelves
  10. Monetization Thinking: 8 Marketing Lessons for Self-Value Addition Liao Heng94k Wordscompleted Based on 13 years of marketing experience, the author integrates professional marketing theory into the practice of building personal brands and monetization, and explores all aspects of monetization thinking in detail. The book is divided into 3 major chapters, from value creation to amplifying advantages to realizing influence. It selects more than 100 cases of IP creation by celebrities around the world and summarizes 8 advanced steps for individual value-adding that are easy to implement. It 122Reads9.2Score—Shelves
  11. Self-Made Millionaire Zhao Fanyu154k Wordscompleted The famous entrepreneur Zhang Jindong said: "Character is a person's foothold in society. Putting it into an enterprise reflects a company's sense of social responsibility." Fulfilling social responsibilities, returning wealth to society, and benefiting more people is the unique state of many successful entrepreneurs. "Self-Made Millionaire" tells everyone about the spirit, methods and methods of creating wealth through some typical examples, aiming to cultivate everyone's courage to create weal 108Reads8.8Score—Shelves
  12. MBA Easy Reading: Marketing Kupis Business School61k Wordscompleted "MBA Easy Reading·Marketing" is one of the six core courses of MBA. It is compiled based on the author's lecture notes. This book is compiled based on the MBA subject content and is not completely consistent with the actual classroom content. Make readers feel like they are in the classroom. This book comprehensively interprets marketing according to the development sequence of "Marketing 1.0 To Marketing 2. To Marketing 3.0" Combined with actual cases, allowing readers to conduct comprehensive 95Reads9.3Score—Shelves
  13. New Consumption Era 1: Crossing the River by Touching Japan Fang Jiayi130k Wordscompleted For China, Japan is a country that is both familiar and unfamiliar. Historically, Japan has regarded China as its political, religious, cultural and commercial teacher. However, in modern times, Japan began to rise rapidly since the Meiji Restoration and began crazy external expansion. Especially after World War II, with the in-depth support of American technical experts, Japan's economy quickly recovered from the war and developed at an incredible speed. Even before encountering the economic cr 84Reads9.2Score—Shelves
  14. Business Is Like This: Must-Know Business Common Sense "First Financial" Magazine119k Wordscompleted The business chessboard, where the fate of countless companies and the trends of the times are intertwined, seems to be intricate and intricate. However, if you break out of the "chess piece thinking", business can actually be very interesting: from the ever-changing air ticket prices to the highly anticipated international events, how do they truly reflect the scarcity of resources in economics? How does McDonald's reach consumers directly? Do the ingredients in milk tea also hide psychological 74Reads8.8Score—Shelves
  15. Playing Tiktok, It's That Simple Wei Yuan102k Wordscompleted This book is mainly for Douyin players and new media operators. From account creation to monetization, this book goes in-depth to help you easily master Douyin short videos. This book covers everything from basic understanding, registration introduction, function settings, to video shooting, special effects addition, post-editing, to release promotion, fan operation, and traffic monetization. This book combines the entertainment attributes of Douyin, collects a large number of cases, selects nov 69Reads9.1Score—Shelves
  16. The Complete Works of Wenzhou People's Business Road Dynasty New292k Wordscompleted Wenzhou business group is a unique business phenomenon, full of countless legends in the history of business gangs! Approaching Wen Shang, we will see a colorful business world. Those precious business concepts, business wisdom, and business spirit are like strings of bright beads, shining brightly in the history of Chinese business and bringing many business inspirations to individuals who desire to get rich. 62Reads9.4Score—Shelves
  17. Short Video Entrepreneurship Xing Tao97k Wordscompleted This book introduces the application of Douyin in business in detail and mainly divides it into the following parts, including Douyin registration methods, account maintenance methods, content positioning, style positioning, image design, fans attracting techniques, accurate traffic drainage, Douyin business monetization methods, etc. The relevant content is particularly suitable for readers engaged in related industries to read, learn and refer to. 55Reads9.2Score—Shelves
  18. 50 Books That Influenced Business Wu Xiaobo151k Wordscompleted Where to start to understand the business world? Wu Xiaobo, a famous financial writer, carefully selected 50 representative works from thousands of business classics in his private study and re-read them one by one to help you understand the iterations of economic theory and business development in the past 300 years in one book. At the same time, it also provides a sincere treasure book list for readers with different theoretical foundations and reading hobbies. The interpretation of this book 55Reads8.5Score—Shelves
  19. Greatest Deal Ever Gregory Zuckerman197k Wordscompleted One of the most breathtaking "great deals" in history allowed John Paulson to make a lot of money during the financial crisis; his huge profits seemed unrealistic and almost dreamy: his company's annual profit was US$15 billion, which exceeded the combined GDP of three South American countries, including Bolivia, Honduras, and Paraguay, with a total population of more than 12 million; His personal annual income is nearly 4 billion U. S. Dollars, and his daily income is more than 10 million U. S. 51Reads8.8Score—Shelves
  20. 58 Innovative Plans for Marketing Sheng Anzhi203k Wordscompleted "58 Innovative Plans for Marketing" describes each innovative marketing plan and develops a learning system consisting of five major sections to ensure that readers can conduct self-study and learning in a scientific and orderly manner. The system includes: Classic Review: Learn lessons from selected cases; Skillful Touch: Improve your hands-on ability and action ability in marketing innovation planning; Thinking Innovation: Stimulate the ability to think about real-life marketing problems; Prac 47Reads8.9Score—Shelves
  21. Fifteen Years of Boiling: China's Internet 1995-2009 (Revised Edition) Lin Jun407k Wordscompleted In 1995, China opened two nodes connected to the Internet in Beijing and Shanghai. This year is known as the first year of China's Internet business. In the following 15 years, China's Internet has produced nearly 40 overseas listed companies, more than 15 of which have reached a market value of over US$1 billion in the stock market. Wave after wave of industrial changes have impacted the hearts of practitioners, giving rise to scenes of entrepreneurial tragedies and comedies. This book records 25Reads8.8Score—Shelves
  22. Information Flow Advertising Practice Ming Xuehai159k Wordscompleted In the past three years, information flow advertising has shown explosive growth in the field of digital marketing, and the market space has expanded rapidly. With the rapid development of big data and machine learning technology, information flow advertising products continue to iterate, which is both an opportunity and a challenge for operation service personnel. This book starts from the macro-industry perspective of digital marketing and systematically explains information flow advertising f 22Reads8.3Score—Shelves
  23. The Exciting New Decade: Brave Travelers in the Mobile Internet Jungle Lin Jun687k Wordscompleted The development of China's Internet presents a clear timeline. Before 2010, it was the rise of China's PC Internet and the fortunes of the three giants, Baidu, Alibaba, and Tencent; after 2010, China's mobile Internet roared in, and the industry's supposed established situation began to emerge with infinite possibilities. Meituan, Kuaishou, Douyin, Toutiao... Many fresh faces began to challenge the authority of the three giants, forcing the industry to undergo more technological changes. Technol 21Reads8.6Score—Shelves
  24. Soros Liu Li109k Wordscompleted The contents of this book include understanding the truth from the father's words and deeds, relying on oneself to do things, a hard-working and loving mother, surviving in the war, being an extremely smart student, surviving on a fake ID card, determination to study in the UK, taking the trouble to apply for a passport, the difficult path to education, studying part-time, preference for philosophy, being rejected when applying for relief, and a happy and fulfilling summer. 20Reads9.2Score—Shelves
  25. Salespeople Need to Be Able to Speak Four Kinds of Words: Obedient Words, Polite Words, Professional Words, and Clever Words. Compiled by Sheng Anzhi158k Wordscompleted A salesperson who doesn't want to be a master of language is not a good salesperson. So how does a good salesman develop his language? The so-called "language skills" are not bragging and deception such as "sweet words" or "glib words". It refers to the language expression ability of business personnel to introduce or explain products to customers in an honest and scientific manner. At the same time, language skills also include the way of speaking, that is, "what to say" and "how to say it", wh 14Reads9.2Score—Shelves
  26. Mars Musk's Earth Entrepreneurship Game Yiran253k Wordscompleted This is not a quick book. It took four years from project establishment to completion. It is based on the author's long-term observation in the cutting-edge field of science and technology, rich first-hand interview accumulation, and in-depth thinking and discussion. From the structure to the content, it was adjusted after reading by many people in the industry, and it was written after consulting experts on technical aspects. It is a rigorous work. You can think of this as a biography, a popula 6Reads8.1Score—Shelves
  27. Alibaba Sales Class Hurricane71k Wordscompleted How does Alibaba sales meet customers? How do they manage their teams? How can we build a sales team that is as good at recruiting as China Railway Supply Company? This book comprehensively interprets Alibaba Tiejun's sales thinking and skills from the perspectives of sales thinking, prospecting, setting goals, meeting customers, talking about selling points, and promoting orders. It is a must-read manual for sales personnel in the workplace, helping salespeople to break through themselves and q 6Reads9.1Score—Shelves
  28. R&D and Innovation Zhang Lihua137k Wordscompleted At present, there are some misunderstandings about R&D and innovation in enterprises, and there is a certain degree of blindness in the management of R&D and innovation. For example, some companies believe that R&D and innovation are large investments, so they do not hesitate to hire technical experts with huge annual salaries; some companies are struggling to find product managers like Zhang Xiaolong, and the success or failure of the company's R&D and innovation depends on one person; other co 2Reads7.5Score—Shelves
  29. Seize Every Penny: the Autobiography of Rockefeller (Hardcover) Rockefeller117k Wordscompleted This book is Rockefeller's autobiography, and the appendix also contains 22 letters he wrote to his son. In the book, Rockefeller reviewed his work, entrepreneurship, management, expansion experience and business principles since he started business at the age of 16, and told how he entered the oil industry and achieved great success, as well as his thoughts on devoting himself to philanthropy throughout his life. 1Reads8.7Score—Shelves
  30. Sales and Marketing April 2024·Part 1 "Sales and Marketing" Magazine147k Wordscompleted The spicy strip industry has low concentration, low barriers to entry, and fierce competition. However, Weilong has grown into an industry benchmark. Starting from a spicy strip, it has turned a small product into a large industry and gradually developed into a modern spicy snack food company integrating R&D, production, processing and sales. It has also become the "No. 1 Spicy strip". Currently, Weilong has 5 production and processing bases, 2 R&D centers, and 735,000 domestic sales terminals. 1Reads8.6Score—Shelves
  31. Scientific Entrepreneurship Lin Chuankecompleted This book has seven major stages: setting direction, creating a model, building a team, building a product, building a brand, promoting growth, and leading a team. The key decisions that require the most concentration at each stage run through the book as the main thread. The first section of each level is dedicated to outlining the reasons for setting up the key tasks of this level; based on the key tasks of each level, the corresponding relatively scientific core methodology is introduced and —Reads8.5Score—Shelves
  32. Entrepreneurship Wave Written by Qiu Hengmingcompleted A rare entrepreneurial enlightenment book for every domestic entrepreneur, innovator, and venture capitalist. "The Great Wave of Entrepreneurship" is the first book to systematically review the history of entrepreneurship over the past century. The book uses time as a context to describe in detail the six key entrepreneurial waves from the railway age, electric revolution, automobile century, consumer revolution, computer revolution, to the Internet wave. At the same time, starting from the char —Reads8.4Score—Shelves
  33. Mao Lixiang: Entrepreneurial Inheritance Chen Lingcompleted The inheritance of family businesses has become a difficult problem in the development process of private enterprises. The Mao father and son of Fotile Group used their own life experience and wisdom to provide a Chinese-style solution and model for this problem. Entrepreneurial inheritance is a dynamic process in which Mao and his son develop and expand the family business, make a smooth transition, and smoothly hand over the family business through entrepreneurship. Inheritance, transformation —Reads8.0Score—Shelves
  34. Centenary of the Rong Family: China's First Business Family Dubocchicompleted Can the Rong family's century-old business accumulation provide a path for success for those who come after? From the late Qing Dynasty when brothers Rong Chongjing and Rong Desheng started their own businesses and gained fame, to Rong Yiren who won the title of "Red Capitalist", to Rong Zhijian who dominated the business world and became famous both at home and abroad, the Rong family has done its part to become China's largest national industrial consortium. All success is based on hard work. —Reads9.4Score—Shelves
  35. Sales Is About Getting People Cui Xiaoxicompleted This book describes a customer map in detail through building sales connections, capturing connections and fortune, visiting customers, reading people's hearts, psychological manipulation, human marketing, mind reading, etc., Allowing you to understand the true meaning of sales from the language of wisdom, from easy reading, from exquisite stories, and from bits and pieces of thinking, and control the powerful power of manipulating people's hearts. This leads to an even stronger love for this pr —Reads9.1Score—Shelves
  36. Large Order Sales Yu Zhongshengcompleted Be able to speak eloquently and speak to the customer's heart, so that the customer cannot refuse you. Observe colors, grasp the secrets of transaction, and sell anything to anyone. Based on sales theory, this book combines classic cases with operational methods to reveal the impact and role of soft sales skills on sales work. This book starts from the psychology of salespeople, and goes in-depth step by step on common difficult problems in the sales industry. It uses examples for comparison, de —Reads9.0Score—Shelves
  37. Biography Pocket Gallery I: Biography of Peter Lynch Shi Huizicompleted Society is full of injustices. You don't want to change it first, you can only adapt to it first. There is no secret to success. I just adapted to the changes in the development of the times; when your efforts keep pace with the times, you will have a non-negligible impact on society. The world doesn't care about your self-esteem, people only see your achievements; before you have achieved anything, don't overemphasize your self-esteem. —Reads8.9Score—Shelves
  38. Huawei Logic Wang Yongjuncompleted The manuscript comprehensively interprets the corporate culture, operating mechanism, management characteristics and development history of Huawei, a leading company in the global communications industry, allowing readers to fully learn and understand its unique "Huawei logic" of "creating value for customers, promoting healthy development of the industry, promoting economic growth, promoting sustainable social development, and providing a stage for strivers", as well as the entrepreneurial styl —Reads9.2Score—Shelves
  39. Ren Zhengfei: the Essence of Business Sun Likecompleted It only took Huawei more than 20 years to grow from a small company with a capital of only 20,000 yuan and a market share of 0 to a super large company with annual operating income of more than 80 billion US dollars. No one will deny that this is a commercial miracle! And all of this is inseparable from one person, and that is Huawei's president, Ren Zhengfei. He redefined the business spirit of Chinese enterprises and was hailed as a godfather-level entrepreneur. As the founder and actual contr —Reads9.4Score—Shelves
  40. Huawei's Growth Path: 22 Key Events That Affected Huawei Written by Deng Bincompleted What is important to a business? Huawei has given different answers at different times. "Huawei's Growth Road: 22 Key Events that Impacted Huawei" takes time as the axis and follows Huawei's growth trajectory, panoramicly reproducing Huawei's history of struggle and analyzing the four major stages that a high-tech enterprise goes through in its entire life cycle: product positioning period (focusing on "making it"), market replication period (focusing on "Becoming bigger"), the management standa —Reads8.6Score—Shelves
  41. Huawei Philosophy: Ren Zhengfei's Approach to Business Zhou Liuzhengcompleted The author of this book is a former senior employee of Huawei's marketing and human resources system, a doctorate in law from Peking University, and a postdoctoral fellow in economics at Beijing Normal University. This book is the author's painstaking work on Ren Zhengfei's corporate philosophy after more than ten years of in-depth thinking and painstaking research. The only constant in the world is change. Today's world has entered the information and network age, and technology updates and ite —Reads8.4Score—Shelves
  42. Huawei Apocalypse: from Catching up to Leading Dong Xiaoying, Yan Mengling, Hu Yannicompleted In 1987, Huawei started with 20,000 yuan. Today, 30 years later, Huawei has transformed from a catch-up company into a leader in the industry. After 10 years of observation and research, the author team of "From Catching Up to Leading: Huawei's Revelations" systematically sorted out and summarized Huawei's development in the past 30 years, and made a comprehensive comparison with Huawei's international competitor Cisco. —Reads8.2Score—Shelves
  43. Huawei Password: Customer-Centric Zhou Xibingcompleted As one of China's most influential companies, Huawei was founded in 1987. It currently has 197,000 employees, operates in more than 170 countries and regions, and has operating revenue of more than 890 billion yuan. In order to unlock the secret of Huawei's success, the author successively interviewed business school professors, think tank founders, trainers, scholars, and some of Huawei's executives who are concerned about and researched Huawei. He introduced Huawei founder Ren Zhengfei and Hua —Reads8.8Score—Shelves
  44. Ren Zhengfei Said: the Secret of Huawei Mu Xincompleted In just 30 years, Huawei has grown rapidly from a small company with less than 10 people to a large international enterprise with 150,000 employees today, creating an enviable corporate myth. What secrets are hidden behind the company's rapid development? This book is based on Ren Zhengfei's speeches over his 30 years in business, and integrates Huawei's classic management thinking with the times. It discusses Huawei's business methods in detail from Huawei's corporate survival, Huawei's transfo —Reads9.4Score—Shelves
  45. What Did Ren Zhengfei Say at a Critical Moment in His Internal Speech? Qu Zhicompleted A godfather figure among Chinese entrepreneurs, he is a wolf-like entrepreneur created by the "Soldier Gang". Every once in a while, Ren Zhengfei will publish a retreat-style speech or article about Huawei's internal affairs, many of which have become famous in the business world. At every horizontal and vertical coordinate point of Huawei's development, and at every critical and confusing time node, Ren Zhengfei always stood up in a timely manner and pointed the direction for Huawei with his ou —Reads8.8Score—Shelves
  46. Taobao Art: Cutout and Retouching + Page Design + Detail Page Production + Whole Store Decoration Internet + Digital Art Education Research Institute Editorcompleted This book uses theory combined with examples to help beginners become an excellent Taobao art designer. It has 12 chapters in total. The main content includes: the rise of Taobao art, understanding Taobao pages, good helpers for Taobao art, improving Taobao art skills, post-beautification of pictures, practical skills for Taobao cutout, layout is the basis of design, Taobao store page design, Taobao page design analysis, product details page design, Taobao backend code production and upload, and —Reads8.4Score—Shelves
  47. Make Money on the Side Francompleted "Side Hustle to Make Money" is a practical guide specially designed for readers who are eager to achieve financial freedom and enhance personal value through side hustle. Starting from "Why you need a side hustle", this book deeply discusses the whole process of how to choose, start, operate and optimize a side hustle, helping readers break their cognitive limitations, master key skills, find the most suitable side hustle direction for them, and achieve continuous appreciation of side hustle inc —Reads8.5Score—Shelves
  48. One Person Company Written by Ah Mao; Written by Fish Hall Mastercompleted Rather than relying on your salary or your boss, it's better to rely on yourself! When you run yourself like a company, you are the CEO of your life. This book will help you get rid of the mentality of working as a laborer, master the ability to cash out, and make yourself more and more valuable. Live the way you want and unlock a cheating life! I started running a one-person company in college, never worked a day's work after graduation, achieved financial freedom early, and firmly believed tha —Reads9.2Score—Shelves
  49. 400 Years of American Business Written by Chen Run; Wang Jianpingcompleted In the course of hundreds of years of American business history, "equal competition" and "winner takes all" are like a pair of intertwined contradictions that are inseparable. In the business field, the concept of equal competition is deeply rooted in the hearts of the people, so there are counterattack legends belonging to ordinary people. But some of them often resort to dishonorable means. Many businessmen dared to take risks, broke through various business regulations, violated Western relig —Reads8.8Score—Shelves
  50. Scenario Revolution: the New Business Landscape in the Era of Internet of Everything Zhu Jianliang; Wang Pengxin; Fu Zhijiancompleted Scenarios are a further revolution in the industry form of O2O. With the popularity of O2O and the rapid development of the Internet, various business forms based on scenarios are gradually emerging. This book is the development of this situation. Revolution depicts for us the ongoing business revolution and the four major elements that support scenarios. Through the "four i. E." Methodology of constructing scenarios, it demonstrates the application value of scenarios in business. The future lif —Reads8.5Score—Shelves