As one of China's most influential companies, Huawei was founded in 1987. It currently has 197,000 employees, operates in more than 170 countries and regions, and has operating revenue of more than 890 billion yuan.
In order to unlock the secret of Huawei's success, the author successively interviewed business school professors, think tank founders, trainers, scholars, and some of Huawei's executives who are concerned about and researched Huawei. He introduced Huawei founder Ren Zhengfei and Huawei's "customer-centric" business strategies and management strategies from multiple perspectives.
Based on this, the author restores Huawei's strategy of surrounding cities with rural areas, as well as the trough and difficulties of international market expansion, as well as Huawei's strategic transformation from "land for peace", especially in 2019, when it encountered a comprehensive blockade by the United States, it still continued to grow rapidly. At the same time, it also reviewed the process of how Ren Zhengfei turned Huawei from "deep in the quagmire" to "leading the way" at a critical moment when facing a crisis.
This book hopes to provide business management help to business operators, department managers, marketing directors, and researchers.
Reader comments
This book introduces Huawei's "customer-centric" business strategy from multiple angles through interviews with many relevant people, which is very enlightening. It reminds me of "The Biography of Steve Jobs", which also tells the story of how to run a successful company. As Steve Jobs said, "Your time is limited, so don't live for other people." Huawei's success is also inseparable from their precise grasp of customer needs and unremitting efforts. This book is a valuable read for business operators and managers.
Every business needs the Wolf Law! A keen sense of smell, teamwork, and perseverance.
This book introduces Huawei's "customer-centric" business strategy from multiple angles through interviews with many relevant people, which is very enlightening. It reminds me of "The Biography of Steve Jobs", which also tells the story of how to run a successful company. As Steve Jobs said, "Your time is limited, so don't live for other people." Huawei's success is also inseparable from their precise grasp of customer needs and unremitting efforts. This book is a valuable read for business operators and managers.
Every business needs the Wolf Law! A keen sense of smell, teamwork, and perseverance.