"MBA Easy Reading·Marketing" is one of the six core courses of MBA. It is compiled based on the author's lecture notes. This book is compiled based on the MBA subject content and is not completely consistent with the actual classroom content. Make readers feel like they are in the classroom. This book comprehensively interprets marketing according to the development sequence of "Marketing 1.0 To Marketing 2. To Marketing 3.0" Combined with actual cases, allowing readers to conduct comprehensive learning in a clear and clear way of thinking.
Reader comments
This book explains the development process of marketing as a whole. In the process of gradual changes, marketing methods are continuously improved and the center of marketing concepts is gradually shifted. It is very suitable to read, easy to understand, and the point of view is very clear. I like this book very much.
This book is very suitable for a newly married girl like me! It explains marketing in an easy-to-understand way that feels like you're taking an MBA class. Moreover, it is explained in the order of marketing development, with clear organization and practical cases. The author Gubisi Business School is really amazing! I think this book is somewhat similar to "Marketing Management" and both are very practical. Recommended to friends who are interested in marketing!
Goal Stickiness = Loyalty
Sales methods are worth learning from
Comparable marketing science, clear logic and organized objective analysis. After reading this, I benefited a lot from it.
This book explains the development process of marketing as a whole. In the process of gradual changes, marketing methods are continuously improved and the center of marketing concepts is gradually shifted. It is very suitable to read, easy to understand, and the point of view is very clear. I like this book very much.
This book is very suitable for a newly married girl like me! It explains marketing in an easy-to-understand way that feels like you're taking an MBA class. Moreover, it is explained in the order of marketing development, with clear organization and practical cases. The author Gubisi Business School is really amazing! I think this book is somewhat similar to "Marketing Management" and both are very practical. Recommended to friends who are interested in marketing!
Goal Stickiness = Loyalty
Sales methods are worth learning from
Comparable marketing science, clear logic and organized objective analysis. After reading this, I benefited a lot from it.