This book covers the following five parts: the business model canvas, a tool for describing, analyzing, and designing business models; business model styles based on leading business thinkers; techniques to help you design business models; reinterpreting strategy through the lens of business models; and a common process to help you design innovative business models, which uses all the concepts, techniques, and tools in this book. Finally, five perspectives on business model topics are provided for discussion. This book is an innovative, practical and inspiring tool book on business model innovation.
Reader comments
It provides many practical tools and ways of thinking about business model innovation, giving me a deeper understanding of how to create value and find new business opportunities. Moreover, the content in the book is not boring. It is easy to understand through cases and questions and answers. I feel that whether you want to start a business or seek innovation in an existing business, you can benefit greatly from this book.
It provides many practical tools and ways of thinking about business model innovation, giving me a deeper understanding of how to create value and find new business opportunities. Moreover, the content in the book is not boring. It is easy to understand through cases and questions and answers. I feel that whether you want to start a business or seek innovation in an existing business, you can benefit greatly from this book.