"58 Innovative Plans for Marketing" describes each innovative marketing plan and develops a learning system consisting of five major sections to ensure that readers can conduct self-study and learning in a scientific and orderly manner. The system includes: Classic Review: Learn lessons from selected cases; Skillful Touch: Improve your hands-on ability and action ability in marketing innovation planning; Thinking Innovation: Stimulate the ability to think about real-life marketing problems; Practical Points: Break through the key new points of planned marketing plans; Scenario Reproduction: Improve your marketing innovation potential in simulated situations.
Reader comments
The writing style of this book is very clear and the content is very practical! It allows readers to easily understand and master innovative marketing planning through case analysis and practical points. I think it is very similar to the book "Positioning", which emphasizes the importance of market positioning. Moreover, the innovative thinking part in the book also reminded me of Steve Jobs' innovative spirit in "The Biography of Steve Jobs"
The writing style of this book is very clear and the content is very practical! It allows readers to easily understand and master innovative marketing planning through case analysis and practical points. I think it is very similar to the book "Positioning", which emphasizes the importance of market positioning. Moreover, the innovative thinking part in the book also reminded me of Steve Jobs' innovative spirit in "The Biography of Steve Jobs"
Very good book
Good book. It's just a little too long!