The business chessboard, where the fate of countless companies and the trends of the times are intertwined, seems to be intricate and intricate. However, if you break out of the "chess piece thinking", business can actually be very interesting: from the ever-changing air ticket prices to the highly anticipated international events, how do they truly reflect the scarcity of resources in economics? How does McDonald's reach consumers directly? Do the ingredients in milk tea also hide psychological warfare and price wars? What issues do autonomous driving and restricted straws herald in the commercial application of new technologies? How is the law of bad money driving out good money related to the social issues that people care about? This book answers these questions.
This book starts from the perspective of business common sense to understand the ever-changing business phenomena. Select corporate and brand cases that are close to public life, analyze the principles related to economics in a lively and interesting way and simplify the complex, and extract and summarize valuable business information from interesting business phenomena. The seemingly profound theories and rules actually contain the true face of business and common sense that can be discovered.
Life is boring, but business is mysterious, so learn something good.
Reader comments
This book is interesting and explains the economic principles behind business phenomena in a simple and easy-to-understand way. The cases in the book are very close to life, such as air ticket prices and milk tea ingredients, which made me understand the concept of resource scarcity at once. I particularly hate those complicated economic theories, but this book made me discover that business can be so fun! I think this book is suitable for people like me who are interested in business but are afraid that the theory is too boring. I recommend it!
This book is interesting and explains the economic principles behind business phenomena in a simple and easy-to-understand way. The cases in the book are very close to life, such as air ticket prices and milk tea ingredients, which made me understand the concept of resource scarcity at once. I particularly hate those complicated economic theories, but this book made me discover that business can be so fun! I think this book is suitable for people like me who are interested in business but are afraid that the theory is too boring. I recommend it!