What is operations? How to do operations? What is the relationship between products and operations? Am I suitable for Internet operations?
"Operation from Scratch" covers the essence and core content of Internet operations, starting from what operations are, covering content operations, user operations, event operations, data analysis and other aspects, covering all aspects of Internet operations. Zhang Liang discusses a large number of classic operation cases based on his own experience, so that readers can better grasp the spirit of operations. In addition to providing Internet operators with comprehensive and scientific operational knowledge and cases, "Operation from Scratch" also points the way for young people who are wandering outside the Internet industry. Today, with the Internet boom, Internet operations have become an increasingly important position. Many young people join this industry with their passion for the Internet, but find that they know very little about this industry and are even stranger to Internet operations. There are even some people who are interested in Internet operations who have difficulty determining their career development direction due to lack of understanding of it. "Operations from Scratch" will open a window for them from school to society, from entry to industry.
Through "Operation from Scratch", you can comprehensively understand the scope, responsibilities, and core of operational work, establish scientific operational concepts and ideas, master exquisite operational skills and strategies, and better plan career development direction. After reading this book "Operation from Scratch", you will no longer be a novice operator, but an operator with a mature operational logic system.
Reader comments
Operation is a process of continuous learning and improvement. When starting from scratch, you must plan to complete the work step by step. We need to cultivate basic operational knowledge and operational skills. Understand who your target audience is and what their needs, preferences and behaviors are. Obtain information about the target audience through methods such as market research, user research and data analysis. Develop corresponding operational strategies based on the needs of the target audience and the company's goals. The book also gives other operating methods waiting for you to learn and explore.
A must-read book for operations majors. It explains very clearly what operations are, what operations do, and what abilities are needed to do operations. It is suitable for entry-level operational learning, as well as for experienced operational review and summary. I did some mind mapping when I read this book, but maybe because I didn't practice it at the time, I didn't feel particularly emotional after reading it. I just felt that the content of the book was full of useful information, and the writing was pretty good. Now that I am doing operations and doing activities, I came across the content mentioned in the book, and I felt that I should have read it carefully, so I started reading it again. If you read it now, you will be able to put it into daily operation cases. It is easier to check for omissions and fill in the gaps, as well as review your own work.
Operations also come with a lot of knowledge. This is a practical guide on operations management and planning. By sharing operational experience and cases, the author teaches readers how to learn and practice operational work from scratch. The book covers market research, user operations, brand building, promotion and marketing, etc. For readers who are interested in operational work or the Internet industry, this book provides practical methods and experience sharing to help them get started and improve their operational capabilities.
The profession of Internet operation is slowly entering everyone's field of vision, so what is operation? It refers to the work of planning, organizing, implementing and monitoring the operational processes of an enterprise, organization, product or service. This seemingly simple task contains many skills, the most important of which is a comprehensive understanding of the problem. Only by conceiving as many possibilities as possible for the problem can the work be better advanced. In this book, the author comprehensively introduces the issues that need to be paid attention to when engaging in operation-related work, as well as the working principles and techniques that must be mastered to improve operation-related capabilities. Learning to run operations from scratch is a rare guidance textbook for both individuals and companies.
For any employee in the Internet operation industry, this book must not be missed. The author combines a large number of story cases in the book, integrates skills into the story, and introduces in detail what operations are, content operations, user operations, activity operations, data analysis and other aspects of knowledge, covering all aspects of Internet operations. The author's language is easy to understand, the structure of the book is clear, and the views are clear. It is a book that is very suitable for improving communication skills.
The principle is quite simple, but it is unexpected yet very practical. By reading this book, I have a lot of awareness of operating methods in my mind, and I am almost getting started. After reading this book, I feel that operating is really interesting.
This book is very practical, the content is easy to understand, and it is a good introductory reading for novice operators. It is like an operations guide that can help readers establish an operational knowledge system. For books of the same type, I also recommend "The Light of Operations", which is also very good. And I think the point of view in the book is very similar to Andy in "The Shawshank Redemption". He did not give up in the face of difficulties, and finally achieved his goal through his own efforts and wisdom.
Very helpful for novices
Products are responsible for giving birth to children, and operations are responsible for raising children. A very simple explanation of what operations are
Operation is a process of continuous learning and improvement. When starting from scratch, you must plan to complete the work step by step. We need to cultivate basic operational knowledge and operational skills. Understand who your target audience is and what their needs, preferences and behaviors are. Obtain information about the target audience through methods such as market research, user research and data analysis. Develop corresponding operational strategies based on the needs of the target audience and the company's goals. The book also gives other operating methods waiting for you to learn and explore.
A must-read book for operations majors. It explains very clearly what operations are, what operations do, and what abilities are needed to do operations. It is suitable for entry-level operational learning, as well as for experienced operational review and summary. I did some mind mapping when I read this book, but maybe because I didn't practice it at the time, I didn't feel particularly emotional after reading it. I just felt that the content of the book was full of useful information, and the writing was pretty good. Now that I am doing operations and doing activities, I came across the content mentioned in the book, and I felt that I should have read it carefully, so I started reading it again. If you read it now, you will be able to put it into daily operation cases. It is easier to check for omissions and fill in the gaps, as well as review your own work.
Operations also come with a lot of knowledge. This is a practical guide on operations management and planning. By sharing operational experience and cases, the author teaches readers how to learn and practice operational work from scratch. The book covers market research, user operations, brand building, promotion and marketing, etc. For readers who are interested in operational work or the Internet industry, this book provides practical methods and experience sharing to help them get started and improve their operational capabilities.
The profession of Internet operation is slowly entering everyone's field of vision, so what is operation? It refers to the work of planning, organizing, implementing and monitoring the operational processes of an enterprise, organization, product or service. This seemingly simple task contains many skills, the most important of which is a comprehensive understanding of the problem. Only by conceiving as many possibilities as possible for the problem can the work be better advanced. In this book, the author comprehensively introduces the issues that need to be paid attention to when engaging in operation-related work, as well as the working principles and techniques that must be mastered to improve operation-related capabilities. Learning to run operations from scratch is a rare guidance textbook for both individuals and companies.
For any employee in the Internet operation industry, this book must not be missed. The author combines a large number of story cases in the book, integrates skills into the story, and introduces in detail what operations are, content operations, user operations, activity operations, data analysis and other aspects of knowledge, covering all aspects of Internet operations. The author's language is easy to understand, the structure of the book is clear, and the views are clear. It is a book that is very suitable for improving communication skills.
The principle is quite simple, but it is unexpected yet very practical. By reading this book, I have a lot of awareness of operating methods in my mind, and I am almost getting started. After reading this book, I feel that operating is really interesting.
This book is very practical, the content is easy to understand, and it is a good introductory reading for novice operators. It is like an operations guide that can help readers establish an operational knowledge system. For books of the same type, I also recommend "The Light of Operations", which is also very good. And I think the point of view in the book is very similar to Andy in "The Shawshank Redemption". He did not give up in the face of difficulties, and finally achieved his goal through his own efforts and wisdom.
Very helpful for novices
Products are responsible for giving birth to children, and operations are responsible for raising children. A very simple explanation of what operations are