Sales and Marketing April 2024·Part 1

The spicy strip industry has low concentration, low barriers to entry, and fierce competition. However, Weilong has grown into an industry benchmark. Starting from a spicy strip, it has turned a small product into a large industry and gradually developed into a modern spicy snack food company integrating R&D, production, processing and sales. It has also become the "No. 1 Spicy strip". Currently, Weilong has 5 production and processing bases, 2 R&D centers, and 735,000 domestic sales terminals. Its products are sold well in more than 40 countries and regions around the world. On March 21, 2024, Weilong announced its 2023 financial report. The financial report shows that Weilong's overall revenue in 2023 was 4.871 Billion yuan, a year-on-year increase of 5.2%; The gross profit margin was 47.7%, A year-on-year increase of 5.4%; The net profit was 880 million yuan, a year-on-year increase of 481.9%; The adjusted net profit was 970 million yuan, a year-on-year increase of 6.3%. In a relatively difficult market environment, Weilong has achieved both revenue and profit growth, and its overall business operations and financial performance have remained stable. Its growth and expansion are quite representative. What did Weilong do right during its development process? What marketing wisdom is there? Faced with many uncertainties and challenges, how can Weilong continue to grow?