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  1. Engineering Management Laws and Regulations Wei Guangpucompleted This book is a selection of the latest, authoritative and comprehensive. However, some provisions of some laws and regulations are not suitable for the current situation, but no new ones have been promulgated. We cannot make changes without authorization, so we have to retain the original provisions, but the appendices have corresponding supplementary amendment opinions or notices. Many laws and regulations are classified and combined according to different content and audience characteristics, —Reads8.4Score—Shelves
  2. 36 Golden Ideas for Winning in Shopping Malls Chen Yaocompleted If we carefully study the ideas that have been praised in business wars, we can be surprised to find that they are inextricably related to the "Thirty-six Stratagems" of ancient my country. This phenomenon cannot simply be considered a coincidence, but should be considered an inevitable convergence of wisdom. "36 Golden Tips for Winning in Shopping Malls (Collector's Edition)" is compiled with "Thirty-Six Strategies" as the outline and business war ideas as the heading. —Reads8.6Score—Shelves
  3. Options, Futures and Other Derivatives (Original 11Th Edition) John C. Hullcompleted Options, Futures and Other Derivatives (11th edition of the original book) is a "classic" for financial derivatives practitioners, and a best-selling textbook for college students. The book takes a closer look at the overnight reference rates that will replace LIBOR and the way they determine the zero-coupon yield curve in light of current financial issues. The author uses as little mathematical knowledge as possible and provides a large number of industry examples. He mainly describes the opera —Reads9.2Score—Shelves
  4. Redefining Internet E-Commerce: Creating a New Ecology of Open and Shared Networks Ai Chaojuncompleted By dismantling the "Renren E-commerce" business model, the author integrates the technologies, models and thinking with the characteristics of future Internet development into it, and conducts a comprehensive display and analysis in front of readers. At the same time, through the "Renren E-commerce" case throughout, some realistic operating methods are introduced, combining theory with practice, so that readers can better understand "Renren E-commerce", a new Internet model with future character —Reads8.6Score—Shelves
  5. Financial Statement Analysis and Stock Valuation Guo Yongqingcompleted The author of this book, Guo Yongqing, is a famous finance professor at Shanghai National Accounting Institute. This book is a summary of Professor Guo Yongqing's many years of teaching financial report analysis and his own stock investment practices. The financial report analysis content of this book has been used as handouts in several senior manager training classes at the Shanghai National Accounting Institute, and has been recognized and praised by students. The stock valuation content has —Reads9.3Score—Shelves
  6. Towards the Pan-Real Estate Era Wang Zhigang Studio (Zhigang Think Tank)completed Pan-real estate means that it is not limited to broad real estate with "house" as its core. The "house" may be the main body, or it may be just an accessory supporting facility, creating a humanized themed functional area. From the "real estate is not equal to steel and cement" in the 1990s, to the era of real estate operators from 2002 to 2007, to the "content is king" era after 2008, China's real estate industry has undergone tremendous changes in more than thirty years. Zhigang Think Tank has —Reads8.0Score—Shelves
  7. Real Estate Is a Financial History Huang Lijiancompleted Editor's recommendation Clearing away the fog of rising and falling property prices and pointing out the truth behind the ups and downs of real estate companies One book to understand the capital operation of real estate companies and the future of the real estate industry Introduction In the form of case narratives, this book introduces the important capital operation events that have occurred in China's real estate industry since the reform and opening up, especially in the past 10 years, and —Reads8.8Score—Shelves
  8. Guide to Popular Video Accounts Jin Dynastycompleted "The Guide to Popular Video Accounts" is a book that focuses on the last hot spot for short video practitioners - WeChat video accounts, under the background that the overall situation in the short video field has been "preliminarily determined". This book strives to provide a comprehensive and multi-angle analysis of WeChat video accounts from different dimensions such as underlying logic, rules, shooting, editing, planning, operation and monetization, so that more practitioners who want to obt —Reads8.8Score—Shelves
  9. Comeback Yang Dabaocompleted Why do some people work hard all their lives but are not rich? Why can some people easily live the life they want? This book combines real cases and tells the logic of rich people making money in an easy-to-understand way, revealing the truth about wealth. An in-depth analysis of three money-making abilities that rich people have been using but ordinary people are unaware of. Improve ordinary people's thinking logic and working ability, making our work and life more calm. —Reads9.3Score—Shelves
  10. Create a Super Internet Celebrity (Popular Version of Internet Celebrity Learning) Shen Yutingcompleted This book mainly talks about how individuals can become Internet celebrities and how companies can become Internet celebrities. The famous investor Xu Xiaoping once said, "Entrepreneurs should not start a business if they don't have the ability to be an Internet celebrity." The essence of the Internet celebrity economy is the attention economy, and the ultimate goal is to monetize fans. The purpose of this book is to let people understand what a real Internet celebrity is, how individuals and co —Reads7.6Score—Shelves
  11. Fund Investment Questions and Answers Little Red Book (Two-Color Hardcover) Teng'an Researchcompleted Investment is never easy, and there is often no positive correlation between investment and return. With the rapid development of the economy, increasingly fierce social competition, and faster and faster pace of life, individual investors have less and less time to spend on investment. Index funds and ETF funds are rare and excellent investment tools in current investments because of their simplicity, convenience, and ease of use. This book discloses the big data analysis of fund investment, co —Reads8.7Score—Shelves
  12. Sales Is About Asking Questions Liu Mingcompleted "Sales Is Asking Questions" closely focuses on the key factor that determines the success or failure of sales, that is, the theme of "how to ask customers questions." It provides a comprehensive and systematic explanation of how to visit unfamiliar customers and win their trust, how to stimulate customers' desire to buy and deep needs, and how to seize the opportunity to prompt customers to close deals quickly. It also unfolds very exciting and informative case introductions and explanations of —Reads9.2Score—Shelves
  13. Sales Must Be Able to Ask Questions Written by Cui Xiaoxicompleted As a salesperson, you need to understand: What do customers and consumers really need? Why should they buy your product? How do you ask questions to successfully sell your product? How to dispel customers' wariness and reduce rejection? This book opens the way for you to change traditional sales methods and improve sales performance in Xiamen. After reading this book, you will know how to use questions to turn passivity into initiative, and how to use questions to turn disadvantage into advantag —Reads9.2Score—Shelves
  14. Sales Is a Good Career Compiled by Zhang Chunrongcompleted "Sales Is a Good Profession" combines the author's many years of sales experience to point out a correct path for novice salesmen from the beginning, so that novices can do the right thing, and then do the right thing again. At the same time, it provides many sales concepts, practical skills, methods, and strategies for novices. This allows novices to clearly avoid detours, avoid ignorance, avoid harm, find direction, find methods, find strength, find wisdom, and smoothly create their own beauti —Reads8.5Score—Shelves
  15. Sales Is a Technical Job Sun Junkaicompleted What salespeople really sell is not the product, but themselves. Closing a deal is a key part of sales. Capturing customers and gaining their trust is the key to achieving sales. The sooner you learn sales skills, the less you will have to struggle for ten years. "Sales is a Technical Activity" provides comprehensive guidance to salespeople from many aspects such as sales image, entry-level entry, and closing skills, so that they can understand a lot about various sales skills. It effectively co —Reads8.2Score—Shelves
  16. Sales Mind Reading Zheng Groupcompleted Sales is a psychological game. If you want to successfully sell products, you must understand your customers' hearts and understand their needs. A successful salesperson is often not because he is smart. But because he is proficient in sales mind reading and has insight into customer psychology. Improve sales skills; master customer psychology and win customers' favor; control customer psychology. Resolve sales problems; make good use of psychological tactics to lead easy closings. —Reads8.1Score—Shelves
  17. Sales Are Not Ruthless, Performance Is Unstable Qiao Buyuncompleted "Unrelentless Sales, Unstable Performance" uses the principles of animal bionics, starting from the four perspectives of the eyes of an eagle, the character of a wolf, the speed of a leopard and the strength of a bear, reflecting the keen insight, tenacity, persuasion and decisiveness necessary for sales. It provides a rigorous logical analysis and explanation of the important aspects of sales in a simple and easy-to-understand way. Through many effective marketing cases, it reveals the psycholo —Reads8.7Score—Shelves
  18. Only What Sales Say Will Make Customers Listen; How Sales Do Will Make Customers Buy. Lu Bingcompleted It starts from the perspective of a salesperson and explains the core issue of "how to speak so that customers will listen; how to do so that customers will buy." The whole book is divided into two parts. The first article explains "how to say" a salesperson, and the second article explains "how to do" a salesperson. The content is rich, the discussion is clear, and the examples are detailed. It is very suitable for sales personnel, especially novices who have just entered the industry. —Reads9.4Score—Shelves
  19. The Complete Alchemy of Soros Gao Rongfancompleted "The Complete Works of Soros' Alchemy" systematically and comprehensively summarizes Soros's investment ideas and methods from a new perspective, and focuses on analyzing the laws and theories in his important investment cases. Investment and wealth are topics that people have always longed for and been passionate about. In today's international investor circle, if there is anyone who must be mentioned, then he is George Soros. When analyzing and researching investment issues, if there is anythi —Reads9.4Score—Shelves
  20. Cultivation of Excellent Manager Qualities Zheng Groupcompleted "Excellent Manager Quality Cultivation" focuses on the eight aspects of managers' personality charm, role positioning, work attitude, code of conduct, detail management, learning ability, innovation awareness, and vision management. It uses wonderful cases and in-depth theoretical analysis to let all business managers understand: how to build themselves into a perfect business manager, so that they can truly serve as a bridge and link between the enterprise and make themselves an indispensable t —Reads7.9Score—Shelves
  21. Teach You Step by Step How to Read Financial Reports Jin Ling Chen Yancompleted With the increasing perfection of my country's capital market and the improvement of the comprehensive quality of investors, more and more investors are beginning to invest rationally, focusing on analyzing the general environment of the stock market and the company's operating performance. The most direct way to understand the performance of a listed company is to read the company's financial report. The financial report is the most important carrier for a company to disclose its financial situ —Reads9.3Score—Shelves
  22. Must-Read Books on Business Management and Training (2 Volumes in Total) Written by Saegashira; Edited by GLOBIS, Japancompleted "Company Transformation: The Business Notes of the "King of Japanese Corporate Reengineering" Mitsusa Saegusa" is how Mitsusa Saegusa, the head of MISUMI, the world's leading precision machinery manufacturing company, known as the "backbone of global manufacturing", tells how he used 13 years to expand a listed company with sales of 50 billion yen for 40 years into an annual sales of more than 2,000 yen. The story of a billion-yen company describes in detail his practical process of internationa —Reads8.8Score—Shelves
  23. Leadership: How to Get Others to Follow You Wholeheartedly Xiao Qigongcompleted This is a guidance book on how to effectively improve leadership. The content includes the self-cultivation of a leader's personal charisma; how to communicate effectively with subordinates; how to formulate a set of rules and regulations that satisfy subordinates; how to interact with subordinates and bring closer the relationship between superiors and subordinates; how to effectively help subordinates set appropriate life goals and strive to help them realize their dreams; how to build a team —Reads9.3Score—Shelves
  24. Lei Jun: People Are Great Because of Their Dreams Cai Yanpengcompleted Life is full of expectations, and dreams connect the future. Lei Jun's dream is to build a company respected by the world, and he is pursuing his dream. Lei Jun is an example of struggle for entrepreneurs and professionals. From his perseverance in "Jinshan", his numerous investments in the investment world, to Xiaomi's success... Everything is full of legend. Lei Jun can be said to be an example of struggle for entrepreneurs and professionals. From his perseverance at Jinshan, his numerous inve —Reads7.8Score—Shelves
  25. Liquidity Economics: Monetary Illusion, Dollar Cycle and Asset Allocation Shao Yu Chen Dafeicompleted All financial market phenomena are ultimately inseparable from monetary phenomena. Understanding monetary liquidity is of great significance to our understanding of economic operations and the development of financial markets. Changes in liquidity involve adjustments to money supply methods, changes in capital control policies, the layout of RMB internationalization, and changes in capital market investment concepts and styles. This is full of challenges as well as opportunities. This book start —Reads8.8Score—Shelves
  26. The Miracle of Compound Interest: Munger's 20% Annual Wealth Growth Formula Zhang Xiaoluocompleted "The Miracle of Compound Interest: Munger's 20% Annual Wealth Growth Formula" is anchored by Charlie Munger's wealth wisdom and reveals the ultimate form of the law of compound interest that transcends finance. Through cognitive leaps, the book goes from the century-old wealth distinction between Buffett and ordinary savers, to reverse thinking alchemy and behavioral trap immunity engineering, and finally builds a three-dimensional compound interest system that integrates capital, cognition and —Reads8.9Score—Shelves
  27. How to Quickly Understand an Industry Written by Xiao Jingcompleted This book is designed to help readers quickly master industry analysis methodology. It introduces the basic framework and practical skills of industry research in detail. The content covers the entire process of industry analysis, including key dimensions such as industry life cycle, business model, market size, competition landscape, etc., Aiming to enhance readers' industry research capabilities. The book also discusses how to analyze the external driving forces of the industry from different —Reads9.3Score—Shelves
  28. Reshaping the Global Industrial Chain—china's Choice Xu Qiyuan; Dong Yancompleted In the process of reshaping the global industrial chain, my country faces challenges such as interception in the front, pursuit in the back, swaying countries in the middle, and internal transformation difficulties. At the same time, the global balance of power is rising in the east and falling in the west. My country's domestic ultra-large-scale market advantages are highlighted and industrial upgrading is gaining momentum. As a result, my country's hub position in the global industrial chain h —Reads8.4Score—Shelves
  29. Ask the World 1 Liu Runcompleted This book provides an in-depth discussion of the economic development, social and cultural characteristics and future trends of different countries and regions around the world. Based on field trips and in-depth interviews, it presents readers with a diverse and rich global picture through detailed analysis of countries and regions such as the Middle East, Japan, the United States, Mexico, Vietnam and Indonesia. The book not only focuses on economic data and market trends, but also focuses on di —Reads8.7Score—Shelves
  30. Brand Empire: the Business Philosophy of 9 Fashion Brands Tao Weipingcompleted This is a book that deeply analyzes the successful management of world-class fashion brands. The author selects 9 fashion brands and describes UNIQLO's hot-selling strategy and zero inventory operation, ZARA's extremely fast supply system, luxury LV's high-but-not-expensive brand strategy, SUITSUPPLY's ultimate single product strategy and alternative marketing, Handu Yishe's platform thinking and group product development system, the team leadership behind Anta's efficient execution, Li Ning's s —Reads8.7Score—Shelves
  31. Left Hand Foreign Trade Right Hand English Zhu Zibincompleted This is not a book that teaches you English. This book teaches how to do international trade in English. The author has been working in sales or procurement in China's manufacturing and trading industry for 20 years since graduation, and has a very deep understanding of trade. This book combines his work in Fortune 500 companies and actual cases he and his friends have experienced to tell how to become an outstanding foreign trade master under the collision of foreign trade thinking and English —Reads8.3Score—Shelves
  32. The Power of Ideas: What Determines China's Future Zhang Weiyingcompleted This book covers the main concepts advocated and researched by the famous economist Zhang Weiying in recent years. The arguments in the book cover important fields such as market, rule of law, reform, and future development. It lists twenty-four major concepts that the author has thought about for a long time and affect society. This book does not contain professional economic terminology, but uses simple and vivid analogies to explain economic phenomena and solve practical problems. It is an ec —Reads9.3Score—Shelves
  33. How to Manage If You Don't Know How to Plan? Gaodecompleted "Without a proper plan, competent management cannot be achieved. In this book, Gaode shows us the core essence of management: the plan is so important that all decision-making, execution, supervision and teamwork revolve around it. It also tells us how to effectively establish management goals and formulate management plans. Plans are the basis of management and are also The prerequisite for all project operations. Excellent managers and department heads are masters of planning. Similarly, the o —Reads8.2Score—Shelves
  34. How to Open a Small but Beautiful Store Chen Guokengcompleted Opening a store and achieving financial freedom are what many people yearn for. But the reality is that many people open a store rashly out of passion, only to lose their wives and lose their troops. When it comes to opening a store, "small but beautiful" is the best way for novices to open a store. "Small but beautiful" is not only a world view for ordinary people to open a store, but also a methodology. "Small" means that the investment risk is controlled within one's own tolerance, and the mo —Reads9.3Score—Shelves
  35. The Truth on the Surface: Contemporary Economics and Society (The Way of Money Series) Liang Jiecompleted A popular book on contemporary economics and life! Explore the core of economics, "How do people live happily"! Liang Wendao, Liu Qing, Gao Quanxi, and Liu Shougang jointly recommend! This book comprehensively displays cutting-edge research in contemporary economics from a grand perspective, covering most research contents in contemporary economics. This book does not use mathematical chart modeling to present economics like traditional economics, nor does it directly discuss the core structures —Reads8.0Score—Shelves
  36. Tips for Futures Masters to Make Money: Futures Breakthrough Tactics Yiyangcompleted This book explains in detail to readers the technical details of breakthrough operations that are often used in actual futures operations. Looking at futures and stock investment books at home and abroad, there has never been a book that can explain the key points of breakthrough trading to readers in such a comprehensive and detailed manner. This book first explains the cognition of breakthrough operations, so that investors can understand the various characteristics of breakthrough operations, —Reads8.5Score—Shelves
  37. A T-Shirt's Global Economic Journey: the New Game of Globalization and Trade Protection (2Nd Edition of the Original Book) (U. S. A.) Written by Rivoli, P.; Translated by Wang Haifeng and Wu Hengyuancompleted How can the story of such a simple product as a T-shirt contribute to the current debate on global trade? When I embarked on this research project in 1999, I was partly driven by my desire to tell the story of the T-shirt, but partly by my concern that small survey-style storytelling methods were insufficient to explain complex global trade issues. In general, this storytelling approach is somewhat outdated in today's business and economic research. Since the story provides us with only "anecdot —Reads8.9Score—Shelves
  38. Research on Economic Development from a National Perspective Wang Wenchangcompleted This book contains some representative original documents with the theme of value judgment in the process of economic development, reflecting the author's in-depth thinking on the economic development issues in ethnic minority areas based on field surveys and constraints on economic development in ethnic minority areas. The author's measures such as coordinating the interest relationships in the process of economic development, striving for the connection between national education and economic —Reads—Score—Shelves
  39. International Comparative Study of Real Estate Market Regulation Policies Yan Kun; Li Chao; Wang Chuan; Liu Chengcompleted This book starts from the international comparison of real estate market regulation policies. By summarizing the general rules and experiences and lessons of real estate market development in major countries and regions in the world, such as the United States, the United Kingdom, France, Germany, Japan, India, Singapore, and Hong Kong, China, it explores the deep institutional logic behind the operation of the real estate market and scientifically evaluates the effectiveness and implementation e —Reads—Score—Shelves
  40. Entrepreneurship Financing: from Angel Round to IPO Wang Xuliangcompleted From scratch to small to large, a business always needs to maintain ample cash flow. It can be said that this is an era where cash is king. From the perspective of entrepreneurs, this book comprehensively explains the problems that need to be solved before, during and after financing, as well as the methods and techniques for solving problems from the practical level. It can be said that this book is a rare practical book on financing and is very suitable for entrepreneurs, corporate executives, —Reads8.4Score—Shelves
  41. Financial Risk and Innovation Written by Liu Jiancompleted When financial innovation promotes financial development, there are also problems. How to maximize the promoting effect of financial innovation on financial development? How to eliminate factors that restrict financial innovation? What is the development direction and focus of China's future financial innovation? With the diversification of financial instruments, how will the investment strategies of enterprises and individuals change in the future? This book analyzes the innovation of the finan —Reads8.2Score—Shelves
  42. Big Competition: Practical Cases of Chinese Enterprises' Competitive Strategies Business Reviewcompleted This book selects six outstanding Chinese companies, including Feihe, Jianyi, Yadi, Feidai, Xiangpiaopiao and Junzhi, which belong to different industries but have their own characteristics. Based on the author's many years of interviews and research, story-telling narratives and unique and detailed analysis, supplemented by interpretations from practical experts on competitive strategies, this book presents the unique journey of these companies' sudden rise in an increasingly competitive busine —Reads8.3Score—Shelves
  43. IPO Crisis: the Wave of Ipos for Chinese Concept Stocks That I Have Personally Experienced Lei Jianpingcompleted Since October 2017, Chinese technology companies have set off a wave of listings in Hong Kong, China and overseas, with dozens of them going public. The author was fortunate enough to witness the listing of dozens of technology companies including Xiaomi, Meituan, iQiyi, Bilibili, Sogou, Pinduoduo, Qutoutiao, Tencent Music, Inke, Suntech, 360 Digital, JD Health, JD Logistics, Baidu, Xpeng Motors, Li Auto, Shell Search, BOSS Zhipin, Zhihu, JD. Com, iDreamWorld, 111 Group, New Oriental Online, Tig —Reads7.8Score—Shelves
  44. The Essence of Business Japanesetarou Koitabashicompleted The century-old enterprise is faltering day by day. The "unsinkable ship" is covered in rust and is about to capsize! The group of six was ordered to do something in danger, but where would they go? The six-member decision-making team of Takashi Kawamura, Takashi Miyoshi, Chitaka Hatcho, Hiroaki Nakanishi, Kazuhiro Mori, and Naoya Takahashi restructured Hitachi's decision-making mechanism with great courage, cut costs, restructured industries, and abandoned traditional industries that hindered t —Reads8.0Score—Shelves
  45. Become the Next SAAS Unicorn Cui Niuhuicompleted This book is a collection of selected articles created by Cui Niuhui, who organized and assembled 19 entrepreneurs and investors in the field of cloud computing SaaS. From 2014 to today, China's SaaS market has been unprecedentedly hot. Driven by the government, influenced by giants, and leveraged by capital, various types of SaaS have sprung up like mushrooms after a rain. In the past two years, capital has returned to rationality and is urging rational and pragmatic entrepreneurs to make good —Reads—Score—Shelves
  46. The Big Winner in the Era of Meager Profits: the King of Business Li Zhendongcompleted This book takes a look at the laws of business war from various aspects, analyzes the way to be a king from several aspects that entrepreneurs need to strive for, reveals the true meaning of business, and reveals the true meaning of success. This book has both case analysis and overall summary. It takes a bird's-eye view from a large plane and cuts in from the smallest point. It uses my years of insights and practical experience to vividly reveal the various qualities that an entrepreneurial kin —Reads8.2Score—Shelves
  47. The Financial Golden Triangle of Operators Yan Jingcompleted I love flying. In the past few years of flying experience, I have realized the great significance of aircraft instrument panels to pilots. Humans can instinctively recognize two dimensions: direction and speed. When driving on land, we can grasp direction and speed without looking at the dashboard. However, there is an extra dimension when flying an airplane, which is altitude. If we only rely on instinct to judge altitude, it can often lead to catastrophic accidents. The same goes for man —Reads9.0Score—Shelves
  48. The Medici Financial Family – Money, Art and Power [UK] Tim Parks (Tim Parks), Bi Daomingcompleted This book introduces the history of five generations of the Medici family. It includes how the Medici family founded and operated banking business and accumulated a large amount of wealth; how the Catholic Church's ban on usury conflicted with the Medici family and promoted the Medici family's funding of art and promotion of the Renaissance; the detailed lives of Cosimo and Lorenzo, the core figures of the Medici family; and the entire process of this family from rise to prosperity to decline. T —Reads8.2Score—Shelves
  49. Imperial Science Good and Brightcompleted The coordination skills of leadership team members have a significant impact on team unity. In the process of strengthening the unity of the leadership team, we must attach great importance to improving the personnel coordination skills of leading cadres, especially the improvement of different personnel skills according to the different positions of leadership team members in the leadership team. —Reads8.1Score—Shelves
  50. 300 Questions to Start a Business Huamucompleted The competition between countries is a contest of comprehensive national strength based on economy and science and technology. Although there are many factors that contribute to the strength of a country, in the final analysis it is the strength of a country's economic strength. The reason why Britain was able to dominate the world in the 19th century and build an extremely powerful "empire on which the sun never sets", and the reason why the United States was able to thrive in the 20th century —Reads8.4Score—Shelves