Only What Sales Say Will Make Customers Listen; How Sales Do Will Make Customers Buy.

Sales is a science. Even though it only has two words, it involves a wide range of fields: language, psychology, sociology, interpersonal communication and other disciplines. When selling, you need to understand the other party's thoughts and use skillful words to make the customer stay or be willing to tell you his needs. So how should we say it, when should we say it, and what attitude should we use to show it, these all need to be grasped and studied by us. This book can solve the problem just now very well, teach you how to do it from the perspective of sales, and explain the basic situation of sales clearly, which is worth pondering and thinking about.

Sales is a science. Even though it only has two words, it involves a wide range of fields: language, psychology, sociology, interpersonal communication and other disciplines. When selling, you need to understand the other party's thoughts and use skillful words to make the customer stay or be willing to tell you his needs. So how should we say it, when should we say it, and what attitude should we use to show it, these all need to be grasped and studied by us. This book can solve the problem just now very well, teach you how to do it from the perspective of sales, and explain the basic situation of sales clearly, which is worth pondering and thinking about.

This book explains the basic situation of sales clearly.

Excellent and worthy of careful consideration.

The knowledge of dealing with people is the most difficult in the world.

This is a practical guide to sales techniques and strategies. Through in-depth research and rich experience, the author shares effective sales communication methods and practical skills. This book not only introduces how to build good relationships and communication with customers, but also emphasizes the importance of sincerity, professionalism and value delivery. Through the analysis of the sales process and case analysis, the book arouses readers' thinking and inspiration about sales behavior and market competition. It is a practical sales guide that allows us to better understand and apply sales skills.

This is a must-read to do a good job in sales. It gives vivid examples from first meeting skills, how to gain trust, to how to make customers identify with you. The book uses our common examples, such as how to respond professionally when we introduce after-sales service to customers, how to take the trouble to deal with customer questions, etc. These vivid examples allow us to actually apply them in sales work, and they are also a must-read for junior sales players.

This book is really practical! The author Lu Bing seems to understand the thoughts of salespeople very well, and the content in the book is from our perspective. Moreover, the structure of the whole book is also very clear. The first part talks about "how to say" and the next part talks about "how to do". I felt that I benefited a lot from reading it. In particular, the cases in the book are very rich and very close to reality. It is really a good guide book for a newly married sales novice like me. I think the author must be an experienced sales expert to write such a good book! Highly recommended!

Very good, benefited a lot

This is a practical guide to sales techniques and strategies. Through in-depth research and rich experience, the author shares effective sales communication methods and practical skills. This book not only introduces how to build good relationships and communication with customers, but also emphasizes the importance of sincerity, professionalism and value delivery. Through the analysis of the sales process and case analysis, the book arouses readers' thinking and inspiration about sales behavior and market competition. It is a practical sales guide that allows us to better understand and apply sales skills.

Very helpful to new salespeople

A lot of knowledge, good, worth learning,

Only when you understand it can you apply it to the magic stick. I think sales is a very popular industry. One more chance may be better than never seeing it.

Easy to understand and helpful for a novice like me

The content is real and practical, and the benefits are huge!

This book has wonderful sales cases and is easy to understand.