This book is a collection of selected articles created by Cui Niuhui, who organized and assembled 19 entrepreneurs and investors in the field of cloud computing SaaS.
From 2014 to today, China's SaaS market has been unprecedentedly hot. Driven by the government, influenced by giants, and leveraged by capital, various types of SaaS have sprung up like mushrooms after a rain. In the past two years, capital has returned to rationality and is urging rational and pragmatic entrepreneurs to make good products, market well, and develop enterprises. Can China also develop its own Salesforce, SAP, and Oracle?
A group of entrepreneurs and investors who are working on the front lines of China's SaaS industry, while lowering their heads to practice, are also raising their heads to think, summarize theory and share experience. The book examines the practices of the SaaS industry from seven different perspectives:
lInterpret the development and current situation of the SaaS industry from a macro level;
l In terms of market, how to establish the sales team and channels;
lHow to achieve customer success;
lWhether PaaS is necessary;
l Inspirations from successful American SaaS companies;
lInspirations from the capital perspective;
lSaaS companies have their own experiences.
Will you be the next SaaS unicorn?
Reader comments
The content interprets the SaaS industry from multiple perspectives, including development status, marketing, customer success, etc. What I think is particularly good is that it not only has theoretical summaries, but also case sharing of successful SaaS companies, which is very enlightening. I feel like I can learn a lot, and maybe I can become the next SaaS unicorn! 😜
The content interprets the SaaS industry from multiple perspectives, including development status, marketing, customer success, etc. What I think is particularly good is that it not only has theoretical summaries, but also case sharing of successful SaaS companies, which is very enlightening. I feel like I can learn a lot, and maybe I can become the next SaaS unicorn! 😜