This book mainly talks about how individuals can become Internet celebrities and how companies can become Internet celebrities. The famous investor Xu Xiaoping once said, "Entrepreneurs should not start a business if they don't have the ability to be an Internet celebrity." The essence of the Internet celebrity economy is the attention economy, and the ultimate goal is to monetize fans. The purpose of this book is to let people understand what a real Internet celebrity is, how individuals and companies can become Internet celebrities, and how to monetize fans.
Reader comments
As mentioned in the book, the essence of the Internet celebrity economy is the attention economy. We must learn to attract the attention of fans and realize monetization. Moreover, the content in the book is easy to understand, using many examples to make abstract concepts concrete. I think this book is a good guide for people who want to make a difference in the Internet age. For example, the book mentioned that "Internet celebrities bring new economic models", which made me deeply aware of the influence and commercial value of Internet celebrities.
As mentioned in the book, the essence of the Internet celebrity economy is the attention economy. We must learn to attract the attention of fans and realize monetization. Moreover, the content in the book is easy to understand, using many examples to make abstract concepts concrete. I think this book is a good guide for people who want to make a difference in the Internet age. For example, the book mentioned that "Internet celebrities bring new economic models", which made me deeply aware of the influence and commercial value of Internet celebrities.