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  1. Jack Ma's Business Philosophy: Who Will Become the Next Alibaba (12 Business Wisdom Lessons Dedicated to Entrepreneurs) Sun Shiyangcompleted Based on the theory and practice of modern enterprise management, this book provides an objective, detailed, systematic and comprehensive analysis of Alibaba's entrepreneurial history, development path and business logic in the past 20 years, covering dreams, persistence, opportunities, leadership, strategy, operation, management, innovation, competition, attitude, sense of mission, values, etc. 12 Starting from each aspect, it deeply reveals Jack Ma's business philosophy and management wisdom. —Reads9.4Score—Shelves
  2. Amoeba Management Compiled by Chen Weicompleted "Amoeba Management" is a management system that enables all employees to participate in management and gathers the strength and wisdom of all employees through independent accounting of each small group. The birth of the Amoeba business model is quite dramatic. After decades of development, the Amoeba business model has already left Japan and gone global. Many companies at home and abroad have learned from Amoeba's business philosophy to promote organizational changes and adapt to the market env —Reads9.3Score—Shelves
  3. Zhang Qicheng Talks About the Road to Health Preservation in "The Yellow Emperor's Internal Classic" Anonymous (Anchor: Anonymous)completed Interpretation of book excerpts on the road of life - Zhang Qicheng's lecture on The Yellow Emperor's Internal Classic, The Road to Health —Reads—Score—Shelves
  4. The Greatest Salesman in the World Lin Wangdaocompleted This book brings together the sales secrets of Yuan Yiping and Joe Girard, and summarizes the self-cultivation techniques for rapid growth of the greatest salesmen. All the entries point to one point: to create a salesman who frequently closes deals, and to create a gold medal salesman. Salesmen who work hard every day, I hope this book can help you quickly become "the greatest salesman in the world" and help you realize your dream of a million-year salary - this is the most sincere wish of the —Reads9.4Score—Shelves
  5. Learn Xiaohongshu from Scratch: Accurate Positioning + Creative Traffic + Grass Planting Operation + Live Broadcast to Bring Goods Ye Longcompleted "Learning Xiaohongshu from Scratch: Accurate Positioning + Creation and Drainage + Planting and Operation + Live Broadcast Delivery" includes platform introduction, precise positioning, topic planning, promotion strategy, attracting traffic and fans, title selection, copywriting, image optimization, live broadcast preview, live broadcast delivery, etc. It provides potential users with the information they want to know and provides sufficient attraction to make them willing to become your fans or —Reads8.7Score—Shelves
  6. A Complete Guide to Attracting Fans, Driving Traffic, and Monetizing Douyin Short Videos Xu Langcompleted At present, short videos have entered a period of wild growth. With the advent of the 5G era, its development momentum will surely become even more intense. As one of the strongest players in short video, Douyin has more than 400 million daily active users and has become a major front for entertainment and e-commerce. Today, with endless ways to play Douyin and Douyin e-commerce becoming increasingly sophisticated, how should you play Douyin? This book analyzes and explains every aspect of Douyi —Reads8.9Score—Shelves
  7. Popular Douyin Short Videos Written by Lu Baicompleted What's the key to making a popular Douyin short video? Is it filming? Is it editing? Or post-production? It's actually the content. The author of this book has been working in the content industry for many years and has rich experience in Douyin operations. The whole book focuses on teaching you step by step how to create a popular Douyin short video from aspects such as algorithm, positioning, persona, topic selection, content structure, title, comments, practical tools, etc., And also introduc —Reads9.3Score—Shelves
  8. Complete Xiaohongshu in 5 Hours (Commercial Version) Written by Xia Jiujiucompleted In 2023, Xiaohongshu launched a series of actions to accelerate commercialization, such as integrating e-commerce and live broadcast business, launching shopping e-commerce, and deploying local life services, creating a large number of commercial monetization opportunities. So, how can readers who are interested in monetizing on Xiaohongshu seize these opportunities? This is the value of this book. This book focuses on the traffic growth and commercial realization of Xiaohongshu, starting from t —Reads9.3Score—Shelves
  9. Business Knowledge That Can Be Learned Instantly Hu Weihongcompleted There are many young people who have entrepreneurial dreams, but their knowledge of entrepreneurship and management knowledge is limited. This book provides useful guidance to young entrepreneurs based on the successful experience of those who have experienced it, so that young people with entrepreneurial ambitions can quickly get started and acquire high-end concepts for starting a business, so that they can rationally choose entrepreneurial paths and behaviors. This book focuses on practicalit —Reads9.0Score—Shelves
  10. Who Doesn't Know Ning Gaoning? Written by Wei Sanshuicompleted He is one of China's most influential business leaders and one of the business leaders who is influencing Chinese management. Strategic leadership and mission journey, managers and leadership, management models and evaluation systems, corporate culture and rebranding, headquarters issues and process construction... This book provides readers with a comprehensive and in-depth interpretation of how Ning Gaoning managed the transformation and re-engineering of two "dinosaur-level" companies, China —Reads8.5Score—Shelves
  11. Create Personal IP (One-Stop System Solution for IP Positioning, Creation and Monetization) By Zorzuo Luocompleted Is this you: want to create a personal IP, but don't know how to choose a track? I want to create a self-media account, but I don't know which platform to choose. How can I gain followers quickly? Do you want to create popular content, but you don't understand the algorithm mechanism and the number of views never increases? I want to pay for knowledge, but I don't know how to build a product system. How can I sell it? This book provides readers with a comprehensive guide to creating personal —Reads9.4Score—Shelves
  12. How to Live: Kazuo Inamori's Philosophy of Life Wu Xuegangcompleted This manuscript explains Kazuo Inamori's unique philosophy of life by introducing his business experience and life experience over the past several decades. With detailed cases and keen insight, the author analyzes the challenges that business managers face and the professional qualities they must possess in today's complex social competition, and also provides effective response plans and training plans. In the book manuscript, the author also pointedly pointed out that the most important thing —Reads9.5Score—Shelves
  13. Start Playing Douyin from Scratch: Video Production + Fan Increase + Content Operation + Traffic Monetization By Black Crabgrasscompleted It is expected that by 2020, the number of daily active users of Douyin short videos will reach 1 billion. It can be said that Douyin allows everyone to have traffic, and seizing the traffic can seize the opportunities of this era. Maybe you are a newly graduated college student who wants to get a satisfactory job by learning Douyin operation skills; Maybe you are a new media person in a company and want to achieve promotion and salary increase by operating Douyin; Maybe you are employed or free —Reads8.8Score—Shelves
  14. 24 Lessons on Starting a Business with Zero Capital Zhao Fanyucompleted This book combines new content expressed in the new era. It tells you the spirit, methods and methods of zero-capital entrepreneurship through some typical examples, aiming to cultivate your entrepreneurial courage, keen vision, flexible business ideas, extraordinary financial skills and ingenious operation of business methods. Therefore, while we envy those who have successfully started a business, we must also pay attention to absorb their entrepreneurial spirit, shining wisdom, skillful means —Reads9.4Score—Shelves
  15. Play with Little Red Book from Scratch Du Liming Wu Xiaonuocompleted In today's mobile Internet era, various social and e-commerce platforms are constantly emerging and changing. As a member of the traffic depression, Xiaohongshu stands out and becomes a popular grass-growing platform for young people. It has strong monetization capabilities and is a major monetization outlet for Xiaohongshu bloggers, self-media, brands, and goods delivery experts. This book explains the growth and business model of Xiaohongshu, account positioning, content creation, operation sk —Reads8.8Score—Shelves
  16. Boiled Businessmen: a Complete Record of the Character Traits and Business Skills of Businessmen from All over the World Chen Fengcompleted A brief taste of the personality characteristics of businessmen and a taste of business negotiation skills. This book "cooks" the character and business characteristics of businessmen from various places in detail for you to savor... The book "The Boiled Businessman: A Complete Record of the Personality Characteristics and Business Skills of Famous Businessmen" is the "Four Books and Five Classics" of businessmen, a high reference for businessmen in negotiations, a reading book for pillows, and —Reads8.6Score—Shelves
  17. Night Market Gold Nuggets Wang Xiaotingcompleted Want to use a small amount of money to dig out real money from the night market fireworks? This is not a foolish dream. "Night Market Gold Nuggets" is specially designed for novices with low pockets and high ambitions, revealing the hard-core ways to make money by setting up a stall. Don't be fooled by the legend of "making money every day". Nuggets at night markets rely on Shali's gold-mining vision - the book teaches you to focus on "asset-light, high-turnover" 100-yuan hits, avoid Internet ce —Reads8.0Score—Shelves
  18. Why Can Huawei Zhang Jiangcompleted Ren Zhengfei is a name that cannot be ignored among contemporary entrepreneurs in my country and is known as the "godfather entrepreneur". He created Huawei from a "three-no" enterprise (no capital, no technology, and no identity) to a proud and lonely company seeking failure. He created a legend in the history of business. This book mainly tells the story of Ren Zhengfei's entrepreneurial hardships and hardships. With his wisdom and decisiveness, he led Huawei step by step to where it is today, —Reads8.8Score—Shelves
  19. The True Story of Ren Zhengfei Compiled by Zhao Fanyu and Yan Juncompleted "The True Story of Ren Zhengfei" is a picture scroll showing the history of Ren Zhengfei and Huawei. It mainly takes Ren Zhengfei's life experience as the theme and Huawei's development history as a supplementary line. It introduces in detail what kind of person Ren Zhengfei is and how he cultivated Huawei from a small company in a border town to a global multinational giant. It shows readers the real Ren Zhengfei, a respected, mysterious and low-key man who has accomplished great things. —Reads9.3Score—Shelves
  20. 92 Creative Promotional Solutions for the Retail Industry Li Zhiweicompleted Gender determines consumption preferences, stimulates the needs of different groups, focuses on auspicious days for saving money, and successful experiences of role models, etc. "If you want to take something, give it first." The same goes for doing business. If you want to take money out of customers' pockets, you must first give them some benefits. As long as you manage it properly, learning to make money from "losing money" is a great way to win. Promotion methods are ever-changing. Everyone —Reads9.2Score—Shelves
  21. Jewish Business Rules Xiangqiancompleted Jews in the United States account for less than 3% of the U. S. Population, but control about 50% of Americans' wealth; Jews account for less than 1% of the world's population, but they have 30% of the world's famous university professors, 22% of Nobel laureates, and leading figures in business, politics, culture, art and other fields. —Reads9.3Score—Shelves
  22. Organizational Logic Cong Longfengcompleted The biggest bottleneck to corporate growth and innovation is the evolution of the organization, and the biggest bottleneck to organizational evolution is the evolution of the founders themselves. "The Logic of Organizations" hopes to use a conceptual system that is as popular as possible to explain the internal logic of organizational issues clearly at once and provide corresponding management methods. To a large extent, the core viewpoints of "The Logic of Organizations" can be su —Reads8.9Score—Shelves
  23. Learn Operations from Scratch Written by Wang Licompleted On the one hand, this book provides an in-depth analysis of the theoretical knowledge of online store operations, and on the other hand, it also lists many classic cases of online store operations. Through these cases, it discusses the official e-commerce platform and peer sellers in detail. While identifying problems in online stores, it also provides corresponding solutions to make online store sellers more comfortable in operating and managing their stores. —Reads9.1Score—Shelves
  24. Douyin Operation 2.0: Advanced Methodology and Practical Strategies Written by Pang Jinlingcompleted Today, Douyin has fully entered the "2.0 Era" (e-commerce era). There are endless ways to play Douyin operations. Douyin e-commerce operations are becoming increasingly sophisticated. This book is a professional Douyin operation tool book, providing advanced methodologies and practical strategies for dealing with the Douyin 2.0 Era. The book combines a large number of vivid cases and attempts to teach you how to operate Douyin step by step from the perspective of Douyin operators' business posit —Reads8.6Score—Shelves
  25. Video Number+: Play Wechat Short Videos from 0 to 1 Blessing; Aoki; Nine Girlscompleted What will the video account look like in the future? Will the video account become the next Douyin and Kuaishou? What does it mean for individuals and enterprises to open up the video account of the WeChat ecosystem? As a strategic product launched by Tencent, the video account is embedded in the WeChat of 1.2 Billion users, completing WeChat's last territory in video content. Moments, public accounts, WeChat groups, live broadcasts, mini program malls, Souyisou, Kankan, etc. These product compo —Reads9.1Score—Shelves
  26. 157 Tips for Private Companies to Reduce Costs and 92 Measures to Prevent Losses Lin Moxu Yu Qicompleted The book "157 Tips for Private Enterprises to Reduce Costs and 92 Measures to Prevent Loss" co-edited by Lin Moxu and Yu Qi consists of two parts. The previous article - 157 unique tips for private enterprises to reduce costs. It tells the general manager in a practical and logical way: how to easily cut costs from aspects such as human resource costs, production costs, input costs, procurement costs, marketing costs, logistics costs, capital costs and daily expenditure costs. The next article - —Reads8.7Score—Shelves
  27. The Rise of Individuals: the Rules of Survival in the Future Shui Muran, Written by Dao Business Schoolcompleted In the Internet era, the organizational structure of society is undergoing tremendous changes, and the individual economy will begin to shine. The basic unit of the future social economy is no longer an enterprise, but an individual. Amid this change, how to build a business model around core competencies and gain a unique position in the market? What is everyone's core competitiveness? This book analyzes and sorts out the survival model around economic strategic layout and individual developmen —Reads9.3Score—Shelves
  28. Battle 1, the Counterattack of an Alibaba Sales Rookie Zhang Yonggangcompleted This book is a novel adapted from a true story. It tells the story of a rookie Yang Wuli who worked in sales at Alibaba after graduating from university. After graduating from college, he first worked as a salesman in a small company, and then moved to Alibaba to do sales. When he first joined Alibaba, he had insufficient experience in all aspects and experienced various setbacks and anguish. With hard work and the help of friends, he systematically learned many sales concepts and accumulated ex —Reads9.3Score—Shelves
  29. "An Entrepreneurship Lesson Every Day" Tang Huashancompleted This book connects various entrepreneurial problems that entrepreneurs are most likely to encounter in the process of starting a business, 365 days a year, and talks about a topic that entrepreneurs are generally concerned about or helpful to entrepreneurs every day. It strives to make it possible to guide entrepreneurs throughout the entire process with one book in hand, and to help entrepreneurs overcome obstacles on the entrepreneurial road and successfully start their own business. It can be —Reads8.9Score—Shelves
  30. Sell Anything to Anyone Inscriptions on Goldcompleted This book takes the general process of sales activities as the main line. Through easy-to-understand theories and practical and reliable cases, this book presents various sales problems faced by general salespeople and their corresponding suggestions and measures in a simple and easy-to-understand way. It has practical guiding significance for the majority of salespeople. Sales is a technical job! Straighten out the sales context, open up sales ideas, and use routines like a sales genius, so tha —Reads8.8Score—Shelves
  31. Marketing Theory and Practice Written by Sun Zhi; Wu Guimeicompleted This book explains the basic theory of marketing in a simple and easy-to-understand manner through the evidence, analysis and discussion of marketing cases. Its content mainly includes: marketing overview, modern marketing concepts, marketing environment, customer purchasing behavior analysis, target market strategy, market analysis technology, product strategy, price strategy, distribution strategy, promotion strategy, marketing management process, online marketing, international marketing, mar —Reads9.1Score—Shelves
  32. Lu Zuofu: Ship King of the Republic of China Mo Yucompleted A great character can not only bring us wonderful stories, but they are also an example for future generations to learn from. Lu Zuofu is such a person. Lu Zuofu dropped out of school after graduating from elementary school, but he insisted on self-study and eventually became a talent. He became a teacher, a reporter, a newspaper writer, and held public office to implement drastic reforms in Sichuan, which was ruled by warlords... These were just the prelude. As a scholar, he founded a famous pe —Reads8.8Score—Shelves
  33. Trend Xing Linlincompleted This is a book that helps practitioners solve real-world problems. This book starts from several aspects such as the introduction of supply chain ideas, interpretation of corporate supply chain strategies, corporate value stream analysis, supply chain organization construction and upgrading, supply chain model design, continuous improvement and perfection, etc., Combined with wonderful actual cases, to systematically explain the most practical supply chain management knowledge. The author keeps —Reads8.8Score—Shelves
  34. 9 Tips for Starting a Business and Getting Rich A Thousand Plateauscompleted Today, with the entrepreneurial craze rising one after another, owning your own business is a common dream for many people. Although everyone can dream, some people's dreams come true, some people's dreams are just a dream, and some people stay in the dream stage forever. Entrepreneurship is the first step to realize a dream. However, in the early stage of starting a business, it is like diving into a tunnel with no end. Entrepreneurs rely on an intuition and a belief to grope in the dark. How c —Reads8.9Score—Shelves
  35. Taking Hundreds of Orders a Day: Taobao Novice's Guide to Opening a Store with Zero Basics Hu Jiecompleted This book aims to provide novice Taobao sellers with comprehensive guidance on store opening and operation, so that sellers can get started quickly and avoid detours. The book uses illustrations and cases to explain in detail the operation process of several key steps, from pre-opening preparations to store opening for transactions, to photo shooting and processing, store decoration, online store marketing and promotion, online store management and after-sales service, as well as the issues that —Reads8.7Score—Shelves
  36. How to Get Rich with a Small Business Yan Xingfangcompleted "New Countryside New Youth Library: How to Get Rich on a Small Business" is divided into nine parts. The first part is boldness is half the success, the second part asks for money from the planting industry, the third part asks for money from the breeding industry, the fourth part asks for money from the processing industry, the fifth part asks for money from the information industry, the sixth part also asks for money from services, the seventh part asks for money from the sales industry, the e —Reads9.2Score—Shelves
  37. A Quick Guide to Opening Online Stores on Taobao and Tmall Liu Kecompleted In order to help many novice sellers master the knowledge of online store opening, supply preparation, store decoration, product photography, transaction methods, marketing and promotion, and after-sales service, the author of this book carefully planned and compiled this book based on his many years of online store opening experience and combined with the experience of many Five Crown store owners and Tmall flagship store sellers. "Tmall Online Store Quick Check and Quick Use" applies the most —Reads7.6Score—Shelves
  38. Teach You How to Open an Online Store That Is Sure to Make Money Without Losing Money Compiled by Zhong Hailancompleted With the popularity and development of the Internet, online shopping, as an emerging form of shopping, is gradually challenging the traditional business model. Under the guidance of this book, readers only need a network cable, a computer with Internet access, and understand the basic operations of a computer, then they can become a member of an online seller and start their entrepreneurial journey. —Reads8.6Score—Shelves
  39. Fission Marketing: a Complete Solution to the Fission Model of Private Domain Traffic Ren Zhoubocompleted From three aspects: what to sell, how to sell, and who to sell, this book explains three important marketing sections: hot product diversion, fission model, and team building. It is intended to help you establish a logical framework of marketing fission thinking and comprehensively understand the strategies, tactics, models, and methods of fission marketing. The author has been engaged in fission marketing for many years, and has witnessed how a small-scale enterprise quickly upgraded to a behem —Reads9.3Score—Shelves
  40. Scientific Marketing Zheng Yuhuangcompleted Marketing is both an art and a science. To learn marketing well, you must have solid basic skills. The author, Professor Zheng Yuhuang, a doctoral supervisor at Tsinghua University, discovered during more than 20 years of teaching, research and practice that 99% of people have misunderstandings about marketing. First, they confuse marketing with promotion and sales. Second, they put marketing and products in opposition. Third, they believe that marketing has nothing to do with what most people d —Reads9.3Score—Shelves
  41. Silver Economy: Business Innovation Path from Cognition to Action Li Jia, Wang Yuecompleted It turns out that there are relatively few elderly people participating in social activities, and companies do not need to pay special attention to their needs. Now that the age structure of the entire society has changed, companies need to comply with the development laws of the commercial society and take the needs of this group of users into consideration. Changes in the age group of users mean changes in the needs of enterprise service objects themselves. In the context of the emergence of n —Reads9.1Score—Shelves
  42. 5G Era: How to Grasp the Super Trend of 5G Written by Liu Zhenhaocompleted This book brings together the author's more than 20 years of research summaries including economics, Internet economy, digital currency, sociology, biology, etc., And analyzes the opportunities and challenges brought by 5G from a macro perspective. Artificial intelligence, digital currency and finance, and digital business economic systems combined with 5G technology will become the core competitiveness of the future. Against this background, the author focuses on telling us solutions to the fol —Reads8.8Score—Shelves
  43. Lei Jun: There Is No Timetable for Starting a Business Hu Yiguicompleted He became famous at a young age. As soon as he graduated from college, he joined Kingsoft Company, which was coveted by countless IT people at the time. He started as a programmer and grew from an ordinary programmer to the general manager of Kingsoft. After he led Kingsoft to successfully go public, he chose to "retire" at a young age and left the company where he had devoted more than ten years of hard work. After "retiring", he became an "angel investor" and provided financial support to many —Reads9.1Score—Shelves
  44. Make a Lot of Money by Playing with Mobile Phones: the Mobile Internet Marketing Revolution Xie Dongcompleted Starting from new mobile Internet marketing ideas such as "time fragmentation", "precision marketing" and "user experience marketing", this book introduces various marketing strategies in the mobile Internet era in a simple and in-depth way: from how to interact with users, to how to quickly accumulate popularity and cultivate fans in a short period of time, to how to attract the long-term attention of mobile Internet users through high-quality content... This book will give you comprehensive an —Reads8.5Score—Shelves
  45. Sideline Business: Create Private Domain Traffic and Achieve Diversified Income Written by Wang Dong, Liu Chang, Zhou Zhichengcompleted Nowadays, side hustle has become the choice of more and more people, so how do people choose side hustle projects? How to do a good side job? This book takes how to choose a side job and how to do a good job as a starting point, and explains to readers how to do a good job in a side job. This book first starts with side business trends and how to choose side business projects, and then explains side business projects such as self-media operations, webcasting, investment and financial management, —Reads8.2Score—Shelves
  46. A Complete Collection of How to Open a Profitable Personalized Store Compiled by Fan Yu and Bao Cuifangcompleted A small shop is a small business. The owner of the shop must not only understand business management, but also understand finance. Store hygiene, management of the safety of key parts of the store, handling of emergencies, and what to do if theft is discovered. These issues all require efficient management capabilities. "A Complete Collection of Opening a Personalized Shop that Makes Money" provides you with detailed analysis and answers to the issues you need to pay attention to when starting a —Reads8.8Score—Shelves
  47. Do This and You Will Definitely Have Money Compiled by Chen Nancompleted The theme of this book is to tell readers that not everyone can become a master of financial management, and masters of financial management need to be cultivated from many aspects. The cases and analyzes in the book illustrate that we must understand the principle that thinking determines wealth, and we must be good at mastering financial management skills so that we can truly taste the fruits of economic growth. If we want to become a financial master, we must not be lazy. We must know how to —Reads9.4Score—Shelves
  48. Rich Dad's Financial Class Zhao Feicompleted The most critical factor in whether you can have wealth is not whether you have a good idea. How smart you are isn't the main factor either, the deciding factor is your level of confidence. As a modern person, if you want to gain wealth, you need financial intelligence. It is necessary to improve your financial intelligence, learn the way of thinking, financial management model, money-making skills of your rich dad, and master the basic methods to improve financial intelligence. Uncover your gre —Reads9.5Score—Shelves
  49. Small Bosses Make Big Money: 42 Successful Business Tips for Making Money Liu Libingcompleted Now is an era where self-explosion and unspoken industry rules are popular, but most of these phenomena occur in the entertainment or cultural circles. This book can be said to be the first of its kind in the industry, making the secrets of businessmen's money-making public. The book raises the secrets of making money to a theoretical level, and is divided into six chapters to explain in detail the troublesome issues that businessmen must face, such as cost control, money-making channels, specia —Reads9.2Score—Shelves
  50. To Make Money, Learn from Wenzhou People Compiled by Zhang Guirongcompleted As the saying goes, "Every family has a project, and everyone is the boss." Wherever there is a market, there are Wenzhou people; wherever there is no market, there are Wenzhou people to develop it. "Learning from Wenzhou People to Make Money" summarizes four practical secrets for Wenzhou people to make money and do business from the perspective of actual business operations: shrewdness, action, kindness, and routines. Wenzhou people are courageous, knowledgeable and thoughtful, which is shrewdn —Reads8.8Score—Shelves