Based on the theory and practice of modern enterprise management, this book provides an objective, detailed, systematic and comprehensive analysis of Alibaba's entrepreneurial history, development path and business logic in the past 20 years, covering dreams, persistence, opportunities, leadership, strategy, operation, management, innovation, competition, attitude, sense of mission, values, etc. 12 Starting from each aspect, it deeply reveals Jack Ma's business philosophy and management wisdom. In the form of "quotes + cases + summary", it specifically explains that in this ever-changing, fiercely competitive and highly disruptive business environment, there are some biases and blind spots in organizational management, revealing to us the truth and essence of management.
Reader comments
Good looking, full of positive energy
This book vividly demonstrates Jack Ma's business philosophy and methods of success in the form of quotations, cases and summaries. It is rich in content and highly practical. Moreover, the author's writing style is smooth and easy to understand, which makes people benefit a lot. It is very suitable for entrepreneurs to read. The book mentions that Alibaba has survived cruel market competition. This spirit is worth learning!
Jack Ma is a very excellent master of corporate strategy and speech, but his love of performance and expression has also attracted a lot of criticism! The most charismatic leader in BTA!
Jack Ma is our hero. The author truly reproduces the heroic deeds to encourage future generations of innovation and entrepreneurship. Fine
Good looking, full of positive energy
This book vividly demonstrates Jack Ma's business philosophy and methods of success in the form of quotations, cases and summaries. It is rich in content and highly practical. Moreover, the author's writing style is smooth and easy to understand, which makes people benefit a lot. It is very suitable for entrepreneurs to read. The book mentions that Alibaba has survived cruel market competition. This spirit is worth learning!
Jack Ma is a very excellent master of corporate strategy and speech, but his love of performance and expression has also attracted a lot of criticism! The most charismatic leader in BTA!
Jack Ma is our hero. The author truly reproduces the heroic deeds to encourage future generations of innovation and entrepreneurship. Fine
Real and objective, super beautiful
Brother Ma is so awesome!
Super super awesome
It's very true, I like it very much.