Marketing is both an art and a science. To learn marketing well, you must have solid basic skills.
The author, Professor Zheng Yuhuang, a doctoral supervisor at Tsinghua University, discovered during more than 20 years of teaching, research and practice that 99% of people have misunderstandings about marketing. First, they confuse marketing with promotion and sales. Second, they put marketing and products in opposition. Third, they believe that marketing has nothing to do with what most people do, and there is no need to learn marketing. At the same time, there are many books on marketing on the market. However, the classic book "Marketing Management" by Philip Kotler, the "father of modern marketing", is too thick and daunting for most people. It is difficult to read it patiently, let alone understand it and apply it.
Reader comments
The storyline becomes more and more addictive.
It lists many details for us to learn. This book can truly be said to be a good book on marketing, teaching us how to understand marketing, understand marketing, and apply marketing. Very good, I like the author of this book very much
Even an ordinary reader can use this book to understand the methods of corporate marketing, why companies do what they do, the core purpose of doing this, and have a deeper understanding of the operation of social enterprises instead of just looking at the surface. Haha also has a smarter brain when it comes to purchasing services and products in daily life. Customer-centeredness is mentioned the most in this book. Its essence can be used not only between enterprises and customers, but also in social interactions between people.
[Sending Hearts][Sending Hearts][In marketing science, there is a basic common sense about brand extension: companies can use the same brand on different products, but there is a prerequisite-different products of brand extension must be matched. If there is no match, brand extension may have a negative effect.
In the case of Bawang shampoo and Bawang herbal tea, it is obvious that there is no match between shampoo and herbal tea.
The content is vivid, close to reality and worth reading again and again.
OK, not bad
Awesome
I haven't finished it yet, but I think it's useful
I couldn't put it down from the first page I opened and wanted to finish reading it in one go.
The content is easy to understand and it is a very good book [adoration][adoration][adoration]
The storyline becomes more and more addictive. It lists many details for us to learn. This book can truly be said to be a good book on marketing, teaching us how to understand marketing, understand marketing, and apply marketing. Very good, I like the author of this book very much
Even an ordinary reader can use this book to understand the methods of corporate marketing, why companies do what they do, the core purpose of doing this, and have a deeper understanding of the operation of social enterprises instead of just looking at the surface. Haha also has a smarter brain when it comes to purchasing services and products in daily life. Customer-centeredness is mentioned the most in this book. Its essence can be used not only between enterprises and customers, but also in social interactions between people.
[Sending Hearts][Sending Hearts][In marketing science, there is a basic common sense about brand extension: companies can use the same brand on different products, but there is a prerequisite-different products of brand extension must be matched. If there is no match, brand extension may have a negative effect. In the case of Bawang shampoo and Bawang herbal tea, it is obvious that there is no match between shampoo and herbal tea.
The content is vivid, close to reality and worth reading again and again.
OK, not bad Awesome
I haven't finished it yet, but I think it's useful
I couldn't put it down from the first page I opened and wanted to finish reading it in one go.
The content is easy to understand and it is a very good book [adoration][adoration][adoration]