Starting from new mobile Internet marketing ideas such as "time fragmentation", "precision marketing" and "user experience marketing", this book introduces various marketing strategies in the mobile Internet era in a simple and in-depth way: from how to interact with users, to how to quickly accumulate popularity and cultivate fans in a short period of time, to how to attract the long-term attention of mobile Internet users through high-quality content... This book will give you comprehensive answers. At the same time, the last few chapters of this book also specifically explain the marketing strategies related to the most popular APPs, WeChat, Weibo and big data. It comes with many inspiring real cases, hoping to provide useful value to everyone.
