Silver Economy: Business Innovation Path from Cognition to Action

It turns out that there are relatively few elderly people participating in social activities, and companies do not need to pay special attention to their needs. Now that the age structure of the entire society has changed, companies need to comply with the development laws of the commercial society and take the needs of this group of users into consideration. Changes in the age group of users mean changes in the needs of enterprise service objects themselves. In the context of the emergence of new demands from users of all ages, the entire business community should expand its horizons. The book is divided into five parts. The first four parts are "Changing Perceptions", "Seeing Possibilities", "Building Connections" and "Establishing New and Old Things". The author guides corporate readers step by step according to the four steps for companies to promote new business, perceive changes in users, describe users' characteristics, find dimensions of connection, and realize iterations of products and services. In the fifth part, "Stones from Other Mountains", the author selects some business innovation cases in recent years and dismantles and analyzes them. From the perspective of "starting from the user", this book sorts out the current needs of older and all-age users, aiming to guide more and more companies to connect their products and advantages with the silver economy, and help companies reduce trial and error costs and see possibilities.