This book explains the basic theory of marketing in a simple and easy-to-understand manner through the evidence, analysis and discussion of marketing cases. Its content mainly includes: marketing overview, modern marketing concepts, marketing environment, customer purchasing behavior analysis, target market strategy, market analysis technology, product strategy, price strategy, distribution strategy, promotion strategy, marketing management process, online marketing, international marketing, marketing innovation, etc.
Reader comments
Just like the story of the shoe industry, different people will have different opinions and decisions. This tells us that marketing cannot just look at superficial phenomena, but must have a deep understanding of consumer needs and behaviors. Moreover, the market environment and competition must be fully considered in order to formulate an effective marketing strategy. This book was very helpful for me to start my own business, I recommend it to you!
There are cases and questions that can be consolidated, and the types are also very clear, from simple to difficult.
Just like the story of the shoe industry, different people will have different opinions and decisions. This tells us that marketing cannot just look at superficial phenomena, but must have a deep understanding of consumer needs and behaviors. Moreover, the market environment and competition must be fully considered in order to formulate an effective marketing strategy. This book was very helpful for me to start my own business, I recommend it to you!
There are cases and questions that can be consolidated, and the types are also very clear, from simple to difficult.