Xie Yi transmigrates into the body of the wealthy Xie family's daughter.
The bad news: she's a fake heiress, and the real heiress will return to the family in a year.
The worse news: the original owner is arrogant and overbearing, so getting kicked out is all but certain.
To make sure she can stand on her own after leaving the family, Xie Yi decides to use the Xie family's resources to build her network and business.
The Xie family has its own caravan and escort agency. Taking advantage of those connections, she brings all kinds of quality goods from various places and opens her own general store.
Even though all her merchandise is top-quality in its category, Xie Yi's entrepreneurial journey is still full of setbacks. Storage expenses, purchasing costs... and enemies who are always looking for trouble keep her on her toes.
With the Xie family behind her, what does she have to fear? Xie Yi rolls up her sleeves and gets to work!
Storage costs too high? That just means the goods aren't selling fast enough!
Discounts, coupons, bundle deals, spending thresholds... She uses every trick in the book!
Whenever she runs a promotion, the store's shelves are cleaned out.
Xie Yi: That's the authority of a department store!
Shipping costs too high? Then she'll give up being a shopkeeper and avoid getting squeezed by the brokers!
Xie Yi approaches other merchants, and they agree to use the caravans to transport their goods together.
Though she's known as a rich young lady with a bully's reputation, her business acumen soon wins her partners.
In this way, her department store cuts costs and boosts efficiency, and Xie Yi's business flourishes.
But her good fortune doesn't last. As the only unmarried daughter in the family, Xie Yi can't escape the fate of a political marriage.
Her resistance fails, so Xie Yi promptly runs away from home, taking the opportunity to travel south and survey the market.
On the way, she meets someone with the same idea, and the two set off together.
They reach prosperous Dingzhou, and it doesn't take long for her to make her mark and rack up success after success.
Then a letter arrives from home: the engagement is off. And that's not all: Xie Yi finds the real Xie heiress and takes her back to the family.
After Xie Yi leaves the Xie household, her cash cow, the department store, also goes back to the family.
But the Xie family gives her a generous severance payment, perhaps out of regard for their years together, or perhaps because of the department store.
That money is enough for her to lie flat for the rest of her life, but Xie Yi refuses!
She's already tasted the satisfaction of earning money with her own hands, and during her month in Dingzhou, she discovered plenty of business opportunities.
What's more, the emperor issues an edict to establish a Bureau of Trade to promote commerce.
Xie Yi: What are we waiting for? Let's get to work!
As the saying goes, the bigger the opportunity, the greater the challenge.
Merchants from all over flock in, hoping to get a share of the profits. The Bureau of Trade keeps changing its regulations, and natural and man-made disasters keep coming...
And so begins Xie Yi's legendary career in business.
---Reading Guide---
1. There is a 12-year age gap between the leads, and the romance develops slowly. The male lead is initially just an angel investor; their relationship is more like that of comrades-in-arms. They are practical idealists.
2. The author is an amateur when it comes to both business and history. This story was written out of personal interest and inspiration, so it's set in a mixed, fictional world, and the details aren't particularly rigorous. All criticism and corrections are welcome.
Theme: Work hard