I Turned Down Penguin's Contract, Then Made the Whole Internet Addicted to Douyin

Other people come back from the dead with a System. Li Hai comes back with memories:

a complete operations manual for the short-video era, etched into his DNA.

While his competitors still treat videos of a dozen seconds as a by-product of social media, he defines “bite-sized entertainment,” filling every spare moment during commutes, before bed, and in line.

Phase One: Industry giants move in, and the entire internet predicts the new platform won't last.

He hunkers down in his rented apartment, refining the algorithm until its recommendations understand users better and better.

Phase Two: The giants pour money into promotion, and thirty million downloads face off against four hundred thousand.

He launches a precision advertising system, proving the value of content with ROI and getting partners to increase their investment of their own accord.

Phase Three: The giants finally embrace algorithmic recommendations, but he has already sponsored a hit variety show, turning his brand into an everyday phrase among young people.

At the acquisition negotiation, the other side names a sky-high price: “One billion for a full buyout.”

Li Hai sets down his teacup. “One billion? That's only enough to buy 0.01 percent of my shares. Think it over.”

[What to Expect]

This book features unconventional platform management strategies, decision-making logic that makes investors reassess their assumptions, and plenty of breakdowns of hit trends that make you wonder, “That can go viral?”

[Reader Reviews]

“After reading this, I wanted to start a business. Then I calmed down and remembered I don't have memories from a past life.” / “Are you sure this isn't an industry documentary?”