The Investment Went to Zero, and I Sold Out the Domestic Brands.

Shen Yan spent two years, pledged all his savings and real estate mortgage, and invested 5 million yuan in the research and development of domestic running shoes. After the product was mass-produced and 500,000 pairs were put into storage, the group suddenly announced that the project had failed. The five million investment was lost, the project was taken away by the boss's son, and Shen Yan was fired on the spot. Dealers across the country collectively returned goods, and capital parties were even more prepared to swallow up inventory, trademarks and factories at scrap prices. Everyone is waiting for him to go completely bankrupt. However, Shen Yan used one yuan to take over a dying brand and more than 100 million yuan in debt, and re-divided a high-end running shoe that could not be sold into student physical testing shoes, rider wear-resistant shoes, heavy-weight cushioning shoes and commuting training shoes. In three hours, 100,000 pairs were sold out. In seventy-two hours, the inventory of 500,000 pairs was completely cleared. The dealers who were still returning goods yesterday came to the door with cash to ask for goods; the brand owners who were only willing to pay 40 yuan a pair also came back with ten times the quotation to ask for cooperation. Shen Yan pushed back the contract. "Yesterday you said that domestic brands are not qualified to be on the table." "If you want to buy my goods today, you must first follow my rules." Starting from a factory that was on the verge of closure, Shen Yan fought for channels, built a material factory, fought for capital, and fought for international brands, gradually bringing Zhufeng to the top of the world.