Above the Engine

Fifteen years ago, Luo Changcai was the most promising academic star in the Information Management Department of Nanjing University. An article "Semantic Redundancy in Information Retrieval" led the instructor to assert that he had "the foundation for learning." But he chose an Internet company and rode the SEO wave all the way to the top of the industry, believing that search is the unsinkable infrastructure of this era. Until ChatGPT came along. Late that night, when Luo Changcai asked the AI ​​for the first time and received an almost perfect answer, he realized a cruel fact: the information entrance was undergoing a fundamental migration. Users no longer need to open a search engine, they ask questions directly to the AI. What enterprises compete for is no longer "ranking", but "the degree of trust in AI". From "traffic thinking" to "engine thinking", from SEO to GEO, Luo Changcai spent two years to figure out a set of "eight-ring optimization model". But his most respected mentor wrote to ask: "Can changing just one letter change the nature of the traffic business?" With the entrustment of a mother and baby brand owner who has been in the industry for 20 years, Luo Changcai began a long verification. He spent three days writing the answer to a question and revised it seven times, just to get the AI ​​to vote for trust in the information voting. Half a year later, the data gave the answer - traffic can be purchased, and trust can only be built. "Above the Engine" is not a technical tutorial, but a story about how a person regained his original intention amidst the great changes of the times. When AI becomes the gatekeeper of information, a brand's scarcest asset is no longer exposure, but authenticity.