Reborn: Making Delicious Food in Chengdu

Lin Fan is reborn, back in 2016, ten years earlier, in a run-down rented apartment in Chengdu. He has just 360 yuan left in his account, his shop is closed, and his former business partner has run off with the money. Yet he can't help smiling. Because he remembers every trend that will take off over the next ten years: the food-delivery subsidy wars, the boom in short videos, the explosion of influencer restaurants, the rise of prepackaged meals… Starting with a food stall on a tricycle on Yulin Road, he seizes every opportunity and cashes in on each new boom, eventually opening a restaurant in Taikoo Li, Chengdu. Then he builds a brand, launches a chain, and uses the experience of his past life to crush every rival, taking Sichuan cuisine overseas. This is not just one man's dream of a second chance. It's also the story of one man's entrepreneurial journey, and the struggle of a whole group of people, all for the love of food and this beautiful city!