Nine Reincarnations: I'm the Villain, Not the White Moonlight

As a strategy-game player testing worldlines in a fantasy novel, he must complete the assigned worldlines and live through ten reincarnations to earn a wish-fulfillment story. But as the villainous male lead, he'll die in all sorts of tragic ways. Since he's going to die anyway, he decides to toy with the heroines' feelings and earn a bigger reward. But why is everything getting weirder? It seems the heroines have all met him before. The first heroine's mighty empire expands at a furious pace, searching for any trace of Ye Xiuyuan. The second heroine is an assassin. Beneath Ye Xiuyuan's bedchamber, she builds a tower of heads. The fifth heroine is a divine healer, but instead of saving people, she spends all day wondering whether there's a poison that can devour his heart and bones, one that only eases when she's by his side. They're getting more and more outrageous, trying to conquer the world. Wait, I'm the villain! Why are you looking at me like that? “Master Ye, with this strike, I'll cut away our past. How about we roam the world together from now on?” “Master, I'll give you everything I have: my empire, my army. Do you still remember saying you'd love me until the end of time?” “Does reincarnation mean I have to watch you fall in love with someone else again and again? I'll keep you locked by my side forever...” The male lead is even more panicked. I'm just an ambitious, no-name cultivator. Why are you all chasing me down?