Closing the Deal

In 2019, Lin Yi graduated with a computer science degree. Unwilling to write code, he somehow ended up in sales at Qiming Software. On his first day, his mentor told him, “Sales isn’t an assembly line. It’s intelligence work.” From a rookie whose very first call was hung up on to a top salesperson who landed a major project worth tens of millions, Lin Yi spent two years learning one thing: every deal won comes down to precisely managing six factors: the project background, key needs, key people, timeline, decision-making process, and competitive strategy. This book breaks a complete B2B sales methodology down into 100 practical techniques, woven into realistic deal-making scenarios. No romance, no melodrama, just clients, rivals, strategy, and closing deals. Each chapter covers one technique, ready to use as soon as you finish reading.