Perfectly Suited, Whether Lightly or Heavily Made Up

Yin Lu never imagined that exposing a cosmetics company's heinous practice of adding hormones to its products would land her in court, with her former high school classmate serving as the company's lawyer.

After losing everything, Yin Lu could no longer work as a beauty blogger, but unexpectedly found herself on a path toward building a real business and creating her own brand.

Exploiting customers and ripping them off?

Those industry practices may be commonplace for you, but we refuse to follow them, and we'll do better than you ever could.

You always say consumers are ignorant, so they deserve to be scammed?

We'll do the opposite: run an honest business and win the market with sincerity.

Cosmetics are the finishing touch of fashion. Why should domestic brands be limited to cheap products and scams that prey on people's intelligence?

I refuse to accept that! Starting with me, domestic cosmetics can win customers' hearts, too!