Reborn in 2001: I Built a Fashion Empire

Zhang Shu was reborn in 2001. From the start, his older sister docked his pay, leaving him no choice but to start his own business. Beginning with a small workshop, he gradually expanded until, after three years, he had become the largest manufacturer in Southwest China. By 2003, the times were changing rapidly and new waves were rising. Having completed the first stage of building up his capital, Zhang Shu began creating his own brand and pushing ever higher, launching a bestselling line of women’s shoes. That was how he made his name. After 2005, his company actively expanded overseas as well, branching into men’s shoes, fashion, jewelry, and more. He made strategic moves in the fashion and entertainment industries, steadily building his influence and voice. A new fashion mogul was on the rise. In 2009, the global financial crisis erupted. While manufacturers everywhere were barely hanging on, a Chinese fashion group emerged as a force to be reckoned with. After a series of acquisitions and expansions, Zhang Shu finally fulfilled the wish he had held before being reborn: to build a fashion empire of China’s own. “Chinese people have never lacked taste or good products. What we lack are prices that make people’s jaws drop...”