Are Supermarket Rents Increasing? Why Are You Crying If I Move Away?

When Yu Xiangdong was 20 years old, he used his hard-earned money to open a 40-square-meter Fat Dongdong Supermarket. However, by putting people first, the business grew bigger and bigger. Everyone laughed at him for being stupid. He distributed the profits to his employees and closed the store on Tuesdays to take his employees on outings. Seven years have passed, Fat Dongdong has expanded from 40 square meters to 4,000 square meters, with a daily customer flow of more than 100,000. The merchants in the entire building rely on the customer flow it brings to survive. The landlord Su Yaozu was jealous. "Isn't it just lucky that an orphan with no parents rented my house?" On the day the contract expired, Su Yaozu tripled the rent, from 4 million to 12 million, and slapped it on the table: "Whether you want to rent it or not, there are many people rushing to get it." Everyone thought Yu Xiangdong would plead for mercy. After all, moving a store is equivalent to starting over from scratch. Which businessman would be willing to do that? But I didn't expect that Yu Xiangdong cleared the warehouse in three days, and no one was left alive! Store closure notices were issued to all merchants: "Due to unsuccessful negotiations on rent, Fat Dongdong Supermarket will be closed within three months. Thank you for your care over the past three years." … Three months later, Fat Dongdong reopened in an abandoned shopping mall in the east of the city, covering an area of 9,000 square meters and crowded with people. Regular customers rode for half an hour from the west of the city to buy a bottle of soy sauce. Over at Jinsui Building, merchants collectively canceled their leases, customer flow dropped to zero, and the entire building turned from a shop that was hard to find into a ghost town. Su Yaozu panicked. He lowered the rent, waived the rent, and paid for renovations, but no one came. … A few years later, Fat Dongdong supermarkets opened all over the country, and they were asked about the reasons for their success. Yu Xiangdong replied: "I don't know why it was successful. I just treat customers and employees as human beings."