I Did Brand Co-Branding in the Northern Song Dynasty

Traveling through Bianjing in the Northern Song Dynasty, he took over a pen and ink shop that was about to close down. The pen is not good, the ink is not good, the money is not good, and the opponent is bad. Chen Yan only knows the same, modern brand operations. There is no comparison of craftsmanship, no price involved, just a method that the ancients could not understand, to turn an ordinary pen into a name that cannot be ignored by Bianjing literati.