We Really Are Not Doing Pyramid Schemes.

Three e-commerce businessmen were in debt and had no other choice. Dapeng came across a piece of transfer information and took a look at it on the spot - the difference in the information was ridiculous. The price difference for the same urn in different stores was several times higher, and the service was not transparent. It was all based on what the customer ordered. He made a calculation on the spot: using the standardized e-commerce method, the gross profit margin can reach over 60%. Dry. So—— The former Douyin host became the host of the farewell ceremony, breaking down the eulogy into a live broadcast template and practicing it repeatedly in front of the mirror; The social fear artist was responsible for the fine editing of portraits and life short films, and he made himself cry after editing; The operations director personally designed the packages, including the basic version for 999 yuan, the exclusive version for 1,999 yuan, and the life review version for 2,999 yuan. It was the first funeral shop in the city with clearly marked prices. On the day it was launched, it was scolded by peers and became a hot search topic. I wanted to make enough money and run away, but the more serious I became, the harder it was to run away. The last video of an old man living alone, the commemorative short film of an e-sports boy, the online farewell ceremony of a mother who lost her only child, an old couple who have been competing for a lifetime... Every order is like a key, opening a door that they themselves dare not touch. And the president of the industry association that monopolizes the local funeral market is planning a rule-based crackdown—— "You want to be transparent? Well, if you follow the 'industry rules', the costs will naturally not come down." This is the story of three losers and an absurd experiment on "how to say goodbye well". The business at the end of life has never been about death. It is about living people, how to let go, how to remember, how to say goodbye.