Big Marketing

This article takes Mingyuan Group's C-end business strategic transformation as the main line, Zhu Hongsheng's career development process as the explicit auxiliary line, and Mingyuan Group's senior management team's pursuit of rapid listing for personal gain as the hidden auxiliary line. It describes a series of problems that occurred during the strategic transformation of Mingyuan Group, including mistakes made due to ignorance and problems caused by human factors. In a series of overt and covert struggles, Zhu Hongsheng found a new way to break into a new world, helping Mingyuan Group successfully achieve strategic transformation and achieve a win-win situation for both corporate and personal interests. The article uses a large number of practical cases and knowledge of corporate marketing, which can be used as a reference for entrepreneurs, managers and marketing practitioners. At the same time, some of the business management methods, skills of recognizing and employing people, and workplace wisdom appear in the article are very practical and worthy of reading and savoring by readers. It can be said to be a textbook-like practical novel on corporate marketing.