Forty-Year-Old Liu Started an E-Commerce Business and Took the Company Public.

"Best hits will come later: Liu, a 40-year-old man who started an e-commerce business, took the company public" In 2026, Haizhu District, Guangzhou, the e-commerce company "Honghu Technology". Liu Ji (nicknamed Lao Liu), 38 years old, operations director. On the surface, he looks greasy, lazy, fishes and drinks, but in reality he is extremely thoughtful, good at employing people, and has a monster ability to withstand stress. The company's founder, Zhao Hong, died suddenly and left behind a gambling agreement. The GMV for Double Eleven that year must reach 80 million, otherwise investors have the right to require the company to redeem their shares. The board of directors urgently invited Xiang Yu, vice president of the industry giant "Xichu Group", to serve as CEO. Xiang Yu had an iron fist on KPI, burned money to invest in capital, and reduced inventory to reduce scale, trying to copy west Chu's successful model. But he didn't understand Honghu's supply chain structure and gross profit bottom line at all. On the surface, Liu Ji pretended to be cowardly but fully cooperated. He secretly teamed up with "marginal people" such as Zhang Liang, Xiao He, and Han Xin to maintain a small team that operated independently, and used "unruly methods" such as domain smuggling, Kuai Tuan Tuan, and reverse live broadcasting. At the same time, evidence that Fan Zeng took kickbacks was collected through HRD Lu Pheasant (who was also his wife in a secret marriage). Xiang Yu's "list domination plan" burned up cash flow, Fan Zeng's black box operation was exposed, and the board of directors dismissed Xiang Yu. Liu Ji took over as CEO as "the only profitable department" and led the company to go public. Core Theme: Late Bloomers. It's not the fastest who wins, it's the one who lasts the longest who wins.