Zhangdeng Shanghai: Turn Business from Loss to Profit

This book is a complete history of Chinese business practice spanning three thousand years. It uses 100 real historical cases as its latitude and longitude. From the original trading wisdom of barter in the Shang Dynasty to the business innovation of the digital economy in the 21st century, it systematically sorts out the evolution of China's business genes. Each case is an in-depth restoration of historical scenes, focusing on the trinity of "thinking breakthrough-practical process-success and failure review" to refine transferable business mentality. This book rejects empty theories and adheres to the narrative principle of "seeing patterns in stories and gaining true knowledge in operations", providing contemporary entrepreneurs and operators with a flesh-and-blood, learnable and usable Chinese business gene map.