Fat Is Still Fat: Reborn in 98 to Become a Big Boss in the Catering Industry

In the wave of layoffs in state-owned enterprises in 1998, Chen Lei was reborn with the memories of his previous life. His family was in debt and his wife was anxious. He started from a second-hand cart and opened the door of catering with a special scallion pancake fermented with old noodles. His first stall was blocked by urban management and questioned by neighbors. However, he retained the first batch of customers with his good taste and earned his first pot of gold after being laid off. From the 10-square-meter "Chenji Scallion Pancake" shop to the expansion of tofu curd and home-cooked dishes, he overcame the vicious competition from his peers next door and seized the night market opportunity to achieve revenue of over 1,000 yuan; from opening the first branch to verify the chain model to registering the unified standard of the "Fei Shang Fei" trademark, he solved the problems of taste deviation and supplier price hikes, and gradually built a core team. Then he entered into formal dining and embraced capital. However, during the expansion of gambling, he encountered the crisis of declining quality, siege by capital, and siege by peers. He was losing 2 million a month and was on the verge of bankruptcy. He broke his arm to survive, focused on the immediate needs of the community, relied on digitalization to break the situation, and upgraded the supply chain to rebuild his reputation. He even defeated his opponents and reconciled with capital, and finally created a "community catering ecosystem". It owns 3 major brands, more than 100 stores, and annual revenue of more than 200 million. He has transformed from a laid-off worker to a national catering industry leader. His scallion pancake making technology has been selected as a national intangible cultural heritage. This story is purely fictitious and any similarity is purely coincidental.