Reborn in 2004: My E-Commerce Era

Let me tell you a joke: In 2004, live-streaming e-commerce was a hot topic. Who provided the live-streaming platforms? Even if there were platforms, why would they allocate traffic to you? Even if they did allocate traffic, how many people watched live streams back then, and how many believed in selling goods through live-streaming? Even if some people bought, where would you get your goods?

In 2004, live-streaming e-commerce? The author is incredibly naive. The proper process should be: place an order by phone, receive the package, collect cash, no returns, cash refund or exchange. Do the math yourself—just handling cash refunds alone would cause countless problems. Secondly, you don't think there's never been live-streaming e-commerce before, do you? When we were kids, there were countless phone orders, and so many of them were scams.

They're already short on traffic to run their own e-commerce and payment systems. And yet they insist on clinging to outdated methods, handing over Toutiao and Douyin to Zhang Yimou. If you think the main character can't handle Toutiao and Douyin well, then why is he able to succeed in group buying and payment systems?

Live-streaming e-commerce thrives because technological advancements have transformed people's lifestyles. These new lifestyles create demand, and platforms provide services to meet that demand – that's the essence of live-streaming e-commerce. If you don't understand marketing, you can't write any decent business articles.

What's called live-streaming e-commerce? It's basically just airing product ads on TV, playing them on a loop during commercial breaks. Back then, there were tons of those ads, and they're still incredibly profitable now.

If you're familiar with health supplements, clothing, and electronics, you'll know the power of TV shopping or advertising. The main problems with TV shopping are logistics and the fear of being scammed. When I was a child, I often saw TV shopping scams, including those involving "old platinum" products and quizzes—they were countless. The main issue is logistics. How do you solve this? What's the payment method—cash on delivery or prepayment? These are the things that customers worry about.

Writing an internet business novel while incorporating a melodramatic soap opera plot. It's utterly disgusting.

You guys underestimate TV shopping, hahaha

Author, using the Hongmao Medicinal Wine case in a novel is inappropriate, isn't it?

Live-streaming e-commerce in 2004? What is the author thinking?