Synopsis:
Nian Ruixue stared at his increasingly haggard face in the mirror, feeling deeply troubled. Last night, his ghost husband came to him again for a passionate tryst. If this kept up, he'd be sucked dry sooner or later. Waaaah.
As a celebrity, he should have had enough fans to protect him from the erosion of yin energy. Unfortunately, he was a nobody on the fringes of the industry, and had already been blacklisted...
Since he couldn't make it as a celebrity, he'd just have to become an internet influencer!
Nian Ruixue started a livestream and gave it a catchy name: Live Reviews of Funeral Goods!
"Hello, everyone! Today we're looking at the spirit money this blogger can't stop recommending! Whose money is worth the most in the underworld? Stay tuned for our best-and-worst list."
"A huge review of paper smartphones! The blogger has spent a fortune buying over twenty paper smartphones. Let's test live to see which one can stream without buffering and which one has the most complete selection of apps."
Random passersby who stumbled in: What kind of lunatic is this???
As the crowd mocked him, more and more ghosts came to support Nian Ruixue.
"Oh, I bought the Rolls-Royce and paper chauffeur he recommended, and had the time of my life as a rich lady. His reviews are spot-on. Five stars!"
The number of people supporting Nian Ruixue also skyrocketed.
"Incredible! Six months ago, I dreamed that my grandpa said a ghost had taken over his grave. He told me to burn the paper lawyer team and Underworld Legal Code from the livestream for him. I dreamed about him again recently... He said he's about to win the case!"
With humans and ghosts alike backing him, Nian Ruixue became an internet sensation, dominating both the world of the living and the dead!
Thanks to him, a struggling incense and candle artisan enjoyed a second career; a coffin shop on the verge of closure sprang back to life; and the gloomy underworld...
Some netizen cursed him out: A nobody on the fringes of the entertainment industry who couldn't make it, doing weird livestreams and chasing clout, all flash and no substance!
That night, the netizen got the stuffing beaten out of him by his ancestors going back eighteen generations. The next day, swallowing his pride, he made a new account and bought paper thermal underwear.
Online discussion: Just how many paid shills are in Nian Ruixue's livestream? It's like an army of underworld soldiers marching through!
Looking at the ghosts who made up more than half his livestream audience, Nian Ruixue answered honestly: Thanks for asking. I didn't buy any shills, but most of them are probably underworld soldiers.
Theme: Good and evil will both be repaid in the end