Over the past 30 years of reform and opening up, China has undergone tremendous changes. Especially in the past 20 years, China's socialist municipal economic system has gradually matured, and the logic of commercial operations has been deeply integrated into the blood of China's news media. When commercial logic enters the journalism industry, commodity relationships change various relationships in news communication, and the communication activities of news practitioners and the news content accepted by the audience also change. On the one hand, news practitioners and audiences enjoy the innovation in media operation methods and the enrichment of communication content brought about by marketization; on the other hand, news practitioners and audiences are increasingly aware of the ruthless impact of commercial forces on journalism professional ethics. In the face of this change, how to explain the various news phenomena brought about by the market-oriented operating mechanism? How to use traditional theoretical tools to analyze emerging media? How to improve the guiding significance of news theory for practice? This series of questions urgently needs to be solved by news theory researchers and journalism educators.
Purpose: Introduction to Journalism