A dual-rebirth story set in an alternate matriarchal world.
A luxury-brand tycoon who founded his own company is reborn as a sweet, gentle husband, while a glamorous city professional and executive assistant is reborn as a marquess's daughter determined to focus on her career.
Together with the aloof male lead, she builds the Unenvied Immortal Studio, running businesses in fabrics and cosmetics. Applying modern business know-how, they make their ventures a huge success.
Later, they are accidentally drawn into the power struggle among three princesses. The latter part features some political maneuvering, but overall the story is humorous and sweetly romantic.
Theme: A sweet, gentle husband is even more charming when you can watch him grow.
