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  1. Play with Little Red Book from Scratch Du Liming Wu Xiaonuocompleted In today's mobile Internet era, various social and e-commerce platforms are constantly emerging and changing. As a member of the traffic depression, Xiaohongshu stands out and becomes a popular grass-growing platform for young people. It has strong monetization capabilities and is a major monetization outlet for Xiaohongshu bloggers, self-media, brands, and goods delivery experts. This book explains the growth and business model of Xiaohongshu, account positioning, content creation, operation sk —Reads8.8Score—Shelves
  2. Teach You Step by Step How to Buy Insurance Anonymous (Anchor: Baozhu)completed This is a practical guide on how to buy insurance for yourself and your family. The book starts with the most basic insurance knowledge and introduces common insurance types in life to consumers who know little about insurance. Questions such as the characteristics, coverage scope, and insurance precautions of each insurance type are all answered in the book. By reading this book, readers can clearly understand their actual protection needs, formulate a more scientific and reasonable insurance p —Reads8.4Score—Shelves
  3. Wang Xifeng Is Good at Handling Things Wang Shaonong, Yang Cuocompleted The book "Wang Xifeng has a good hand in doing things" is written by Wang Shaonong and Yang Cuo. This book is guided by the story in "A Dream of Red Mansions", uses the past to talk about the present, draws on the management methods of the character Wang Xifeng in the work, and tells how a manager can manage a mess. A fun and engaging read. —Reads8.5Score—Shelves
  4. Wenzhou Merchants Outperform Jewish Merchants Jiachengcompleted "Wenzhou Businessmen Outperform Jewish Businessmen" selects the 12 most representative Wenzhou businessmen - "Private Enterprise Spokesperson" Nan Cunhui, "Chinese Shoe King" Wang Zhentao, "Lighter Godfather" Zhou Dahu, "Corporate Fighter" Zheng Xiukang, "Legendary Hair King" Zhao Zhangguang, "Global Tailor" Zhou Chengjian, "Senior Political Commissar" Gao Tian Le, "Innovation Marshal" Hu Chengzhong, "Badge Tycoon" Chen Shaoshu, "Overseas Wenzhou Businessman" Wu Xiaobin, "Cultural Businessman" Q —Reads8.9Score—Shelves
  5. Boiled Businessmen: a Complete Record of the Character Traits and Business Skills of Businessmen from All over the World Chen Fengcompleted A brief taste of the personality characteristics of businessmen and a taste of business negotiation skills. This book "cooks" the character and business characteristics of businessmen from various places in detail for you to savor... The book "The Boiled Businessman: A Complete Record of the Personality Characteristics and Business Skills of Famous Businessmen" is the "Four Books and Five Classics" of businessmen, a high reference for businessmen in negotiations, a reading book for pillows, and —Reads8.6Score—Shelves
  6. Takeaway Super Operation Technique Are You Hungry?completed It has become everyone's consensus that takeout is difficult but the trend is unstoppable. How should operations be refined? How to attract traffic and increase conversion rate and retention rate? This book is carefully created by Ele. Me. This book will solve the problems you encounter in operations such as store opening, traffic, store entry, ordering, data, and operation strategies! —Reads8.1Score—Shelves
  7. Who Determines Food Prices: the Economics of Food Prices [US] Written by Patrick Westhoff; Translated by Shen Qing and Guo Xinghuacompleted Is the price of hot dogs at a grocery store related to the weather in India? Is your midday meal tied to the price of crude oil on London's North Sea and the New York Mercantile Exchange? Will hot pizzas in Chicago restaurants have to be priced based on China's economic growth? Are hedge funds manipulating commodity markets? What is the international bioenergy development situation? In what areas does the national policy game mainly focus? Why do conflicting policies and measures appear within t —Reads8.7Score—Shelves
  8. Store Opening for Beginners: Practical Tips for 1,000 Popular Stores (Japan) Written by Eita Tomita; Translated by Zhang Fengcompleted How can a newbie build a popular store without spending money? As a business consultant who has coached more than 1,000 stores, the author must first help operators reverse their misconceptions about opening a store. For example, business depends on business districts, prime locations, and people flow; cost reduction relies on salary cuts, standardized services, and widespread publicity upon opening. The author puts forward 12 steps to build a popular store: reform the operator's consciousness, —Reads8.6Score—Shelves
  9. I Am Also a Boss - I Will Learn How to Open an Online Store Soon Yang Jincompleted In recent years, with the rapid development of the Internet, online shopping has become a part of many people's lives, and online store opening has become a career for many people. More and more ambitious young people who have entrepreneurial ideas but no experience and funds plan to open online stores or have already opened stores. But it is easy to open a store but difficult to make money. Really learning to open a store and making money is what the author hopes readers can achieve after readi —Reads7.7Score—Shelves
  10. Chaoshang: the Legend of an International Business Gang Zhang Mingcompleted The passing year of 2009 was of great significance to fashion businessmen. From the wealthy elite to the target of public criticism, there were mixed feelings. The older generation continues their legend, while the new rich take desperate risks, risk the world's disapproval, and resolutely challenge the bottom line of the law. This book starts from the business philosophy and business strategies of trendy businessmen, deeply analyzes their experience in creating wealth, tells the collective "sin —Reads8.7Score—Shelves
  11. Chinese Businessmen from the Five Lancang-Mekong Countries in Southeast Asia and the Practice of Yunnan in the Construction of "One Belt, One Road" Bao Yuepingcompleted Chinese business resources are widely distributed in Southeast Asia and have far-reaching influence. The integration and utilization of this resource is of great practical significance in promoting all-round cooperation and exchanges between China and Southeast Asian countries, and promoting the construction of the "Belt and Road Initiative" and Yunnan's "radiation center". On the basis of presenting the current situation of Chinese businessmen in Southeast Asia's "Lancang-Mekong" countries (Tha —Reads8.1Score—Shelves
  12. Ren Zhengfei Decides on Huawei's 66 Golden Code Zhang Junjiecompleted This book mainly introduces Ren Zhengfei, as Huawei's top "commander", adopting a unique development approach, making offensive decisions, and entering the international market. He pointed out the successful path to the blue ocean for Huawei, which was in the red ocean, and carried out drastic reforms in management, structure, distribution system, etc., Making Huawei stand shoulder to shoulder with multinational companies in terms of market share and structural management form, and became an int —Reads9.4Score—Shelves
  13. Why Can Huawei Zhang Jiangcompleted Ren Zhengfei is a name that cannot be ignored among contemporary entrepreneurs in my country and is known as the "godfather entrepreneur". He created Huawei from a "three-no" enterprise (no capital, no technology, and no identity) to a proud and lonely company seeking failure. He created a legend in the history of business. This book mainly tells the story of Ren Zhengfei's entrepreneurial hardships and hardships. With his wisdom and decisiveness, he led Huawei step by step to where it is today, —Reads8.8Score—Shelves
  14. The True Story of Ren Zhengfei Compiled by Zhao Fanyu and Yan Juncompleted "The True Story of Ren Zhengfei" is a picture scroll showing the history of Ren Zhengfei and Huawei. It mainly takes Ren Zhengfei's life experience as the theme and Huawei's development history as a supplementary line. It introduces in detail what kind of person Ren Zhengfei is and how he cultivated Huawei from a small company in a border town to a global multinational giant. It shows readers the real Ren Zhengfei, a respected, mysterious and low-key man who has accomplished great things. —Reads9.3Score—Shelves
  15. To Rely on Yourself After the Age of 18, You Must Understand Some Economics Skanecompleted All the economic knowledge in the book is introduced by classic stories, which cleverly highlight economic knowledge and are easy to understand. Even if you have never been exposed to economics before, you can easily understand it. As Bernard Shaw said: "Economics is the art of making life happy." I hope that through this book, your future will be brighter! In an era of fierce competition, never be satisfied with staying on the economic average, which only means meeting the most basic food and c —Reads8.9Score—Shelves
  16. Detonate Your Wealth Creation Potential: Increase Your Annual Income by 10 Times Zhang Weicompleted The pursuit of wealth and success is a hot topic in the 21st century. Everyone has the dream of wealth, and everyone has the possibility to create wealth. The only difference is: some people take action, and some people don't! Stop lamenting that you were born at the wrong time, and stop complaining about the unfairness of God. The door to wealth creation will never be closed to those who move forward. Only by taking action can you achieve a wealthy life. There are no eternal poor people, and no —Reads9.1Score—Shelves
  17. Xiao Xing's Financial Thinking Class Xiao Xingcompleted Understanding finance is not just about accounting. Finance is not just about managing money. The most important thing is to allow you to gain insight into the nature of operations and the truth of management through data, so as to maximize the benefits of people, things, and resources. There is no small matter in finance. From costs, procurement, asset management, to salary incentives, mergers and acquisitions, investment and financing, and financial statements, everything can affect the whole —Reads9.4Score—Shelves
  18. Long-Term Value Investing – How to Accumulate Wealth Steadily Ten O'clockcompleted This book starts by analyzing the characteristics and status of domestic retail investors, and points out that the principles and methods of value investment are powerful tools for retail investors to avoid risks, make up for disadvantages, and make stable profits. The author uses language that the public can understand to explain and analyze the common problems of ordinary investors, abandons obscure terminology and difficult to understand formulas, and explains in simple terms why value invest —Reads9.4Score—Shelves
  19. 92 Creative Promotional Solutions for the Retail Industry Li Zhiweicompleted Gender determines consumption preferences, stimulates the needs of different groups, focuses on auspicious days for saving money, and successful experiences of role models, etc. "If you want to take something, give it first." The same goes for doing business. If you want to take money out of customers' pockets, you must first give them some benefits. As long as you manage it properly, learning to make money from "losing money" is a great way to win. Promotion methods are ever-changing. Everyone —Reads9.2Score—Shelves
  20. 36 Tips for Managing Employees Xu Yancompleted When you start to show your management courage, based on the principles of practicality, applicability and flexibility, with the purpose of improving the management level of modern managers, based on the unique thinking habits and cultural psychology of Chinese society, employee management strategies suitable for China's national conditions and the actual conditions of various industries are condensed into the simplest and most practical 36 tips to help you build a fully committed and purposeful —Reads9.4Score—Shelves
  21. Jewish Business Rules Xiangqiancompleted Jews in the United States account for less than 3% of the U. S. Population, but control about 50% of Americans' wealth; Jews account for less than 1% of the world's population, but they have 30% of the world's famous university professors, 22% of Nobel laureates, and leading figures in business, politics, culture, art and other fields. —Reads9.3Score—Shelves
  22. World Financial History: Bubbles, Wars and Stock Markets (Japan) Written by Itaya Toshihiko; Translated by Wang Yuxincompleted This is an economic and financial history book for the general public. It comprehensively introduces the development of human financial history over thousands of years from the original inventory management records on Mesopotamian clay tablets to the Lehman crisis. Using some revolutionary events as nodes, it explains to readers how many financial systems came about and shows some historical latitudes of institutional and economic development. It is a rare good book for readers who want to under —Reads9.4Score—Shelves
  23. Organizational Logic Cong Longfengcompleted The biggest bottleneck to corporate growth and innovation is the evolution of the organization, and the biggest bottleneck to organizational evolution is the evolution of the founders themselves. "The Logic of Organizations" hopes to use a conceptual system that is as popular as possible to explain the internal logic of organizational issues clearly at once and provide corresponding management methods. To a large extent, the core viewpoints of "The Logic of Organizations" can be su —Reads8.9Score—Shelves
  24. Learn Operations from Scratch Written by Wang Licompleted On the one hand, this book provides an in-depth analysis of the theoretical knowledge of online store operations, and on the other hand, it also lists many classic cases of online store operations. Through these cases, it discusses the official e-commerce platform and peer sellers in detail. While identifying problems in online stores, it also provides corresponding solutions to make online store sellers more comfortable in operating and managing their stores. —Reads9.1Score—Shelves
  25. Douyin Operation 2.0: Advanced Methodology and Practical Strategies Written by Pang Jinlingcompleted Today, Douyin has fully entered the "2.0 Era" (e-commerce era). There are endless ways to play Douyin operations. Douyin e-commerce operations are becoming increasingly sophisticated. This book is a professional Douyin operation tool book, providing advanced methodologies and practical strategies for dealing with the Douyin 2.0 Era. The book combines a large number of vivid cases and attempts to teach you how to operate Douyin step by step from the perspective of Douyin operators' business posit —Reads8.6Score—Shelves
  26. Video Number+: Play Wechat Short Videos from 0 to 1 Blessing; Aoki; Nine Girlscompleted What will the video account look like in the future? Will the video account become the next Douyin and Kuaishou? What does it mean for individuals and enterprises to open up the video account of the WeChat ecosystem? As a strategic product launched by Tencent, the video account is embedded in the WeChat of 1.2 Billion users, completing WeChat's last territory in video content. Moments, public accounts, WeChat groups, live broadcasts, mini program malls, Souyisou, Kankan, etc. These product compo —Reads9.1Score—Shelves
  27. There Is a Way to Govern People Shangguan First Linecompleted Truly knowledgeable people are like ears of wheat: as long as they are empty, they stand tall and tall, looking up; but when they mature and are full of bulging grains, they lower their heads modestly, without showing their sharpness. —Reads8.4Score—Shelves
  28. The Great Depression: 1929-1939 (Longitude and Latitude Books) [Germany] Jan-Otmar Hesse [Germany] Roman Coster [Germany] Werner Plumpcompleted German economist Hesse's team deconstructs the Great Depression from 1929 to 1939 from multiple angles and levels, and tells you the essence of how the world works. Not only an economic history, but also an epic about human nature, courage and hope. The stock market crashed, banks failed, and unemployment surged... How did the world get out of that economic black hole? Understand the way to make breakthroughs in times of crisis, understand the details of decision-making in prosperous times, and —Reads8.8Score—Shelves
  29. History of China's Land System: Five Volumes. [Volume 2]. Selecting Good Land for Good Farming: the Factor Allocation Mechanism of the Modern Land Rights Market Long Denggao; Zhao Liangcompleted As the core of the traditional Chinese economy, the land system has had a profound impact on China's economic and social structure and modern changes. By collating original materials such as contract documents and survey data, this book examines traditional Chinese land property rights, price mechanisms, the historical evolution of the land rights market, the tenancy system and economic efficiency, forming a systematic and comprehensive discussion of China's land system. It excavates and refines —Reads7.8Score—Shelves
  30. General Theory of Employment, Interest and Money John Maynard Keynescompleted "The General Theory of Employment, Interest and Money" is Keynes's classic masterpiece. Published in 1936, it caused a sensation in the Western world that was in shock after the great crisis. "The General Theory of Employment, Interest and Money" is a new theory to eliminate unemployment and overcome depression, laying the theoretical foundation of modern Western macroeconomics. In this work, Keynes abandoned his previous Western economic theory on the automatic restoration of the equilibrium me —Reads8.7Score—Shelves
  31. Buffett's Investment Thoughts, Methods, and Records Dequncompleted This book systematically and comprehensively summarizes Buffett's investment ideas and methods, and specifically records Buffett's main investment cases. Through this book, readers will see the full picture of Buffett's value investment theory, including his concentrated investment strategy, how to select corporate stocks, how to manage a company, how to make transactions, how to read financial reports, etc. —Reads9.4Score—Shelves
  32. The World Is a Financial History Chen Yulu Yang Dongcompleted This book uses time as the outline, countries, characters, and events as the purpose, and focuses on the core of finance. It uses humorous and vivid language to describe Greece, Rome, France, Spain, the Netherlands, the Empire on which the sun never sets, the United States, Clovis, Charles I, John Law, Morgan , Soros, Liuyinong, tulips, the South China Sea incident, the subprime mortgage crisis and other outstanding countries, outstanding people and outstanding events are presented one by one, a —Reads9.4Score—Shelves
  33. Wall Street Financial Truth Chen Sijin, Jin Beileicompleted Everyone says Wall Street is a place of conspiracy. They set the rules of the game and stage a legal gamble through financial instruments, and you always lose. Chen Sijin said that Wall Street is a place that eats your money, and it plunders wealth in a high-sounding way. —Reads9.4Score—Shelves
  34. A Complete Book on Finance Zhang Huiyancompleted In today's society, unless you can live away from money, everyone needs to pay attention to finance, whether you like it or not, not only domestically, but also internationally. Over the years, the global economy has become integrated. It can be said that we all live in a global village. Financial events that occur anywhere may indirectly or directly affect your vital interests. To put it bluntly, financial changes will be directly related to the size of your and my wallet. As a result, a series —Reads9.4Score—Shelves
  35. Golden Apple: Diary of Free Stock Trading for Retail Investors Liu Qiangcompleted "Golden Apple - Diary of Retail Investors' Free Stock Trading" is a stock market guide that tells the author's ups and downs in the stock market from a first-person perspective. With concise words and soft writing style, the work makes the dull stock market lively. The author carefully studies the stock market, and uses the actual stock market experience in the five months from August to December 2014 as a blueprint to explain how to rush around in the stock market to avoid losses, how to analyz —Reads8.6Score—Shelves
  36. Stock Market Investment Artifact: Teach You How to Play with Index Funds Yuan Rongjiancompleted The stock god Buffett once said: "By investing in index funds regularly, an amateur investor who knows nothing can often beat most professional investors." Index funds are a new type of investment tool that are favored by investors around the world. Nowadays, more and more investors and asset managers are investing in index funds. Through index funds, investors can reduce costs, effectively track the index, and obtain the same returns as the market represented by the index. This book systematica —Reads9.4Score—Shelves
  37. Funds Win in the Long Term: How to Use Funds to Create a Wealth Management Cornucopia Written by Chen Yiwencompleted Faced with sky-high housing prices, tuition fees and pensions, Internet financial products with constant problems, financial products with declining returns, and the complicated stock market, many people are confused about personal financial investment: What should I buy at the lowest price? How to buy? Professional matters should be left to professionals. Funds are financial tools that hand over money to financial experts for investment management. The threshold is very low and the investment s —Reads9.3Score—Shelves
  38. Trading Limit Password (Revised and Upgraded Version) Dark Horse Princecompleted Based on the author's more than 20 years of practical trading and teaching practice, this book starts with the "Four Laws of Ambushing the Daily Limit" and reveals the market rules of discovering the daily limit gene from the "volume column shape", discovering the precursor to the daily limit from "quantity changes", and discovering the upper limit opportunity from "quantitative transformation", and summarizes eighteen systematic tactics to ambush the daily limit. These tactics were hailed as "a —Reads9.5Score—Shelves
  39. Read Some Investment and Financial Management Knowledge Every Day Yun Muxin Chief Editorcompleted The biggest purpose of financial management is, of course, to accumulate wealth and create income. Through financial management, we can adopt correct investment attitudes and methods to maximize the benefits of the money in our hands within the risk tolerance in each period, accumulate funds to achieve various goals faster, and have sufficient cash at our disposal when funds are needed. A very important value of financial management is to allow financial managers to think about and understand th —Reads9.2Score—Shelves
  40. Managing Money Is Managing Life: 6 Wealth Thoughts That Will Benefit You Throughout Your Life Water and Mekong Storycompleted This is a special "life guide for young people" and an alternative "financial management guide". Different from the rigid and serious nature of textbooks, it has lively and interesting stories and cases; and unlike many financial management contents that are not down-to-earth, it reinterprets classic investment theories and deduces them into practical tools that are closely related to the work and life of young people. This book is suitable for college students who are about to enter the workpla —Reads9.4Score—Shelves
  41. Understand Investment and Financial Management in One Book (Upgraded Version) Yu Yecompleted There are few people in the world who don't like money. People who say they don't like money often don't really think about real life. Not to mention eating, drinking and having fun, you have to wear brand-name clothes, contact friends, get married, buy diamond rings, buy a house, raise children, support the elderly, money is everywhere. Even if you don't need to think about this for the time being, what if you want to further your studies? What about training? Do you feel frustrated that you do —Reads9.2Score—Shelves
  42. Capital Enslaves All Mankind Zhu Xuechencompleted From the American War of Independence, the Civil War, to the two world wars, to today's subprime mortgage crisis, the European debt crisis, and the RMB appreciation crisis... Through selling high and buying low again and again, capital has looted, plundered, and redistributed global wealth, constantly demonstrating its huge power in human political and economic life. Whether it is the stock market, property market, exchange rate or commodity prices, every fluctuation is inseparable from capital, —Reads9.5Score—Shelves
  43. Research on Cultural Assets Securitization Written by Sun Fengyicompleted This book is based on China's national conditions, has an international perspective, and analyzes cultural issues from the perspectives of finance and economics, which has become a highlight of the book. Financing issues are the current and future research focuses and hot spots of this discipline, which makes this book of great theoretical significance and practical value. The topic of this book is novel and closely follows the practical needs of cultural development. It is rich in content and h —Reads—Score—Shelves
  44. How to Win Customers Zhang Bincompleted Why are fewer and fewer customers entering stores these days? Why is customer stickiness getting weaker and weaker? Why are traditional store marketing strategies no longer able to attract customers? Why are high profits unsustainable? How do you build a sustainable and successful product without a huge budget, background and resources? In response to the above issues, Zhang Bin, founder of Shining Youyou, put forward his own point of view: Most people still use traditional manufacturing thinkin —Reads8.7Score—Shelves
  45. 157 Tips for Private Companies to Reduce Costs and 92 Measures to Prevent Losses Lin Moxu Yu Qicompleted The book "157 Tips for Private Enterprises to Reduce Costs and 92 Measures to Prevent Loss" co-edited by Lin Moxu and Yu Qi consists of two parts. The previous article - 157 unique tips for private enterprises to reduce costs. It tells the general manager in a practical and logical way: how to easily cut costs from aspects such as human resource costs, production costs, input costs, procurement costs, marketing costs, logistics costs, capital costs and daily expenditure costs. The next article - —Reads8.7Score—Shelves
  46. Excellent Leadership Governs Strategy Li Rui (Anchor: Xiao Sa)completed This book focuses on the application of the art of Machiavellianism in management work, starting from 18 aspects such as establishing, skillfully attacking people's minds, knowing people well, managing both hands, winning relationships, controlling balance, flexible management, spurring interests, shouting and encouraging, complimenting and praising, making orders, beating subordinates, clever use of conflicts, fickle facial expressions, smooth management, eliminating dissatisfaction, commanding —Reads8.4Score—Shelves
  47. Shorting China - Is It a Conspiracy or a Market? Yan Xingfangcompleted "Short-Selling China: Is It a Conspiracy or the Market?" Takes a clear look at various short-selling mysteries and provides an in-depth analysis of the internal causes and essence of comprehensive short-selling in China. Although short-selling reflects the will of certain countries, it is essentially market behavior. How institutions such as "Muddy Waters Research" and "Citron Research", as well as global hedge funds and public funds formed a food chain to encircle and suppress China. Faced with —Reads9.4Score—Shelves
  48. Game Theory Kupis School of Management, Japan, Written by Ichiko Suzuki; Translated by Zhu Yuewei and Zhu Tingtingcompleted Business activities are games - contract negotiations with customers, job struggles within the company, market share battles with competitors... Game theory originally belonged to the field of microeconomics. After half a century of development, it has been applied in almost all economic fields such as macroeconomics, industrial organization, trade, and finance. This book combines theoretical framework with practical cases, aiming to "translate" this obscure mathematical knowledge to more busine —Reads8.2Score—Shelves
  49. How to Deal with Businessmen from All over the Country Wu Xuegangcompleted Doing business is both an economic activity and a cultural phenomenon. The personality of business, the personality of merchants, or the personality of business and merchants in a certain region, we might as well refer to it as "business nature". The study of "business nature" will definitely become a major interest for people in the era of market economy. Because studying "business nature" is helpful to gain insight into human nature and thereby control business. The insight into human nature i —Reads8.1Score—Shelves
  50. Economics of the Animal Kingdom Liang Sujuan118k Wordscompleted Nothing seems inseparable forever. We and animals are in a biological chain, and economics guides our lives. We can find our origins in animals, and the philosophy that guides us can be found in economics. Combining the colorful animal world with economic principles rich in life wisdom and making a systematic analysis of the current situation of human society will allow us to find effective solutions to the problems we are facing or are about to face. This is the help brought to us by the lovely —Reads7.8Score—Shelves