How can a newbie build a popular store without spending money?
As a business consultant who has coached more than 1,000 stores, the author must first help operators reverse their misconceptions about opening a store. For example, business depends on business districts, prime locations, and people flow; cost reduction relies on salary cuts, standardized services, and widespread publicity upon opening.
The author puts forward 12 steps to build a popular store: reform the operator's consciousness, establish a correct business philosophy, pay attention to service, increase repeat customers, do a good job in marketing, pay attention to finance, increase customer unit price, etc. How much to increase the price each time, how to use marketing words, how to get customers to spread the word by word of mouth... The content of this book is all about the secrets of opening a popular store with low cost and high profit.
This is also a refined operation guide for opening a store. Restaurants, fruit shops, flower shops, toy stores, stationery stores and other types of shops can draw business inspiration from this book, allowing operators to open a popular store with a small amount of money.
