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Scientific Marketing
Marketing is both an art and a science. To learn marketing well, you must have solid basic skills. The author, Professor Zheng Yuhuang, a doctoral supervisor at Tsinghua University, discovered during more than 20 years of teaching, research and practice that 99% of people have misunderstandings about marketing. First, they confuse marketing with promotion and sales. Second, they put marketing and products in opposition. Third, they believe that marketing has nothing to do with what most people d
49Reads9.3Score—Shelves
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The Irrationality of Reason: Bizarre Behavior in Life
Behavioral economics has overturned the "rational man assumption" of traditional economics and is one of the fields of economics that has developed rapidly in the past 10 years. This theory believes that no matter how rational people are, they will still make some unexpected actions, and there are always common laws at work behind these seemingly unexpected irrational behaviors. From barber shop price lists to restaurant menus, from live streaming to "Double 11" and "Black Friday" in the United
—Reads9.2Score—Shelves