The Irrationality of Reason: Bizarre Behavior in Life

Name: The Irrationality of Reason: Bizarre Behavior in Life
Author: Zheng Yuhuang, Sudan

理性的非理性：生活中的怪诞行为学

by Zheng Yuhuang, Sudan (郑毓煌、苏丹)

Status: Completed
Source: Fanqie

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Stats

9.2Score

14Chapters

Synopsis

Behavioral economics has overturned the "rational man assumption" of traditional economics and is one of the fields of economics that has developed rapidly in the past 10 years. This theory believes that no matter how rational people are, they will still make some unexpected actions, and there are always common laws at work behind these seemingly unexpected irrational behaviors. From barber shop price lists to restaurant menus, from live streaming to "Double 11" and "Black Friday" in the United States, from buying and selling used cars to stock market investments... The author uses light and humorous words to analyze well-known international brands and Chinese local cases, leading you to discover many "irrational behaviors" in real life; with the wise mind of a Tsinghua PhD supervisor and marketing authority, he guides you on how to effectively use behavioral economics theory to make "rational decisions." For every ordinary person, reading this book will give you a clearer understanding of the psychological reasons behind your own behavior and improve the rationality of your decision-making. If you are still a marketer, advertiser, or product manager, reading this book will help you actively use the power of "irrationality" to comprehensively improve your persuasiveness and influence, and build business competitiveness.

Reader comments

This book is very interesting. It uses light and humorous words to analyze the irrational behavior in life. I like the interpretation of various cases in the book, such as the price list of a barber shop. This reminds me of "Freakonomics". They all start from small things in life to let readers understand the mysteries of economics. Moreover, this book is also very helpful for our daily decision-making, letting me know how to remain rational in the "irrational".
5 likes2y ago
This book is very good. It has both psychology and economics. There are still some benefits. Well written book for economic psychology
1 like2y ago
Beautiful and fascinating
1y ago
Explaining irrational behavior in economic activities from the perspective of an economist. Everyone will make such mistakes, and this kind of mistake is inevitable.
7mo ago
Got exposed to some business ideas
8mo ago

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