The Opposite of Raw Isn’t Dead, It’s Ripe

“Truths” from a Professional’s Point of View · Front: Generally considered the opposite of “back” or “behind.” But photographers think of it as the side, because the side is often more photogenic. · Clean: Generally considered the opposite of “dirty.” But cleaners think of it as a blind spot, because the opposite of clean is a place that hasn’t been cleaned. · Fast: Generally considered the opposite of “slow.” But traffic cops think of it as disaster, since nine out of ten accidents are caused by speeding. · Strong: Generally considered the opposite of “weak.” But corrupt officials think of it as demolition, because even the strongest building fears the word “demolish.” A Food Lover’s and a Chef’s Philosophy of Food · Sweet: Generally considered the opposite of “bitter.” But chefs think of it as salty: to make something sweet, add a little salt. Salt brings out the flavor and enhances sweetness by contrast. · Sour: Generally considered the opposite of “alkaline.” But food lovers think of it as spicy, since sour soup cuts the heat and the flavors are opposites on the palate. · Vegetables: Generally considered the opposite of “meat.” But chefs think of it as a cooked dish: vegetables are ingredients, while a dish is the finished product, another way of expressing the difference between raw and cooked. The Bitterness of Modern Office Workers · Going to work: Generally considered the opposite of “getting off work.” But office workers think of it as overtime, because finishing work does not necessarily mean freedom, while overtime is its true opposite. · Slacking off: Generally considered the opposite of “working hard.” But bosses think of it as getting fired, because slacking off leads to the chopping block. · Client: Generally considered the opposite of “contractor.” But designers think of the client as Daddy, because, like a father, the client needs things revised again and again.