In Shanghai in 1980, the spring tide of reform and opening up began to surge.
Lu Xingchen, a keen and tenacious young cultural librarian, is unwilling to accept the rigidity and strife within the system.
With his extraordinary courage and foresight, he started from planning a breakthrough for a Lantern Festival Lantern Festival, looking for vitality in the cracks of the times.
He cleverly dealt with the numerous obstructions from conservatives and took advantage of the ambiguity of policies. From undertaking the production of film studio props and planning advertising short films to operating underground material circulation, he gradually accumulated original capital and connections.
After experiencing the crisis of being investigated, suppressed and even almost ruined, he finally resolutely resigned from the "iron rice bowl" that everyone envied and hung up the signboard of "Xingchen Cultural and Sports Service Agency" by the Pujiang River.
This is a legend of a little man struggling against the torrent of history.
Lu Xingchen used culture as the fulcrum to leverage the levers of business. In the collision between planning and market, and the torn between ideals and reality, he used wisdom and sweat to build his own ideal city step by step. He witnessed and participated in shaping a magnificent new era.
