China's e-commerce industry and China's Internet have developed almost simultaneously. In the course of more than 20 years of development, they have created countless business myths and truly created a number of e-commerce giants in various formats, from B2B (business to business) to B2C (business to consumer) to C2C (consumer to consumer). To DTC (direct-to-consumer)... From domestic Taobao, Tmall, JD. Com, and Pinduoduo to the "four overseas little dragons" SHEIN, AliExpress, TEMU, and TikTok, comprehensive service platforms, vertical platforms, and independent stations, various e-commerce business models are emerging in endlessly.
In the past 10 years, with the continuous enhancement of China's manufacturing capabilities, changes in the consumption concepts of domestic and foreign consumers, and the support of national policies and domestic and foreign logistics infrastructure, the cross-border e-commerce industry has experienced another round of rapid development. Among them, SHEIN, which integrates the traditional clothing industry chain and foreign consumer groups, and integrates industrial Internet and consumer Internet, is a typical representative.
At present, with the upgrading of domestic production capacity, transformation of driving forces, and consumption grading, China's economy is undergoing a great change from factor-driven to innovation-driven. In the process of building a new development pattern, how can China's manufacturing industry give full play to its advantages, occupy foreign markets while enhancing brand added value, and transform production capacity and manufacturing advantages into market advantages and brand advantages?
Cross-border e-commerce has brought new ideas to the transformation and upgrading of the manufacturing industry. By reviewing the development process of SHEIN, we present to everyone what opportunities this low-key and mysterious company has seized during its rapid development, what it has done right, and its distinctive core business and management thinking. We hope to provide some transformation ideas for Chinese local companies that are in the process of transforming into new productivity, especially for domestic companies engaged in traditional foreign trade and manufacturing.
In recent years, my country's cross-border e-commerce has suddenly emerged and has become an important driving force for economic growth and the conversion of old and new driving forces. According to data from the General Administration of Customs, my country's total import and export value in 2023 was 41.76 Trillion yuan, a year-on-year increase of 0.2%; The total cross-border e-commerce import and export value was 2.38 Trillion yuan, a year-on-year increase of 15.6%, Of which exports were 1.83 Trillion yuan, a year-on-year increase of 19.6%. According to a report from the Internet Economic Society, the scale of my country's cross-border e-commerce transactions increased from 9 trillion yuan to 17.48 Trillion yuan from 2018 to 2023, with an average annual compound growth rate of 14.20% From 2018 to 2022. IiMedia Consulting believes that under the influence of the increasing cross-border trade exchanges and the increasing penetration rate of Internet technology, the scale of China's cross-border e-commerce exports will continue to grow.
The reason why cross-border e-commerce develops rapidly is that my country has the most complete industrial system in the world, and the overall scale of my country's manufacturing industry has ranked first in the world for 14 consecutive years. Among the 500 major industrial products, the output of more than 40% ranks first in the world. It is precisely thanks to the huge domestic market and complete industrial system that cross-border e-commerce can rise rapidly, and supporting service providers and suppliers will continue to emerge.
Reader comments
The development of cross-border e-commerce mentioned in this book is really interesting! Made in China is becoming more and more powerful. If we can build a brand, we will definitely gain a foothold in foreign markets. I have a friend who is an e-commerce company. He told me that the market competition is fierce now, and we need to continue to innovate to have an advantage. The book also mentions SHEIN's successful experience, which I find very inspiring. I think this book will be helpful to traditional companies that want to transform.
The development of cross-border e-commerce mentioned in this book is really interesting! Made in China is becoming more and more powerful. If we can build a brand, we will definitely gain a foothold in foreign markets. I have a friend who is an e-commerce company. He told me that the market competition is fierce now, and we need to continue to innovate to have an advantage. The book also mentions SHEIN's successful experience, which I find very inspiring. I think this book will be helpful to traditional companies that want to transform.