Chen Lizhi's rush to get rich plunged him into a speculative trap, leaving him deeply in debt and at the lowest point of his life. With nowhere else to turn, he entered the women's fashion e-commerce business. He cast aside impatience and shortcuts, building a core competitive edge through original designs and patent protection. He started out running the shop alone, enduring vicious cutthroat competition and a brutal slump in online traffic. Then he brought in partners, built a standardized team, opened up every online sales channel, launched brick-and-mortar stores, and eventually introduced a partnership model to expand into a nationwide chain. He escaped the destructive price wars and reshaped the industry's business practices, transforming himself from an indebted nobody into the man at the helm of a brand. The commercial world is a turbulent sea. Most people chase trends and profits, tossed about by the waves, but Chen Lizhi anchors himself in hard work and steers by his original purpose, putting down roots and growing amid the storms of the times. In the end, he discovers the true secret to riding the waves: you don't have to chase them to build a world of your own.
