Underwear model Zhang Chuchu quits her job in a fit of anger after her lecherous boss won't keep his hands off her. Then a courier company mistakenly delivers a pile of luxury-brand underwear to her, so she starts an online lingerie shop with her friend, the buff beauty Jin Gang Barbie. This leads to a whole series of romantic entanglements with Li Renchuan, the president of an underwear company, and she ends up becoming one of the company's models.
Li Renchuan's girlfriend, Selina, resents Zhang Chuchu's arrival, which cost her a spot in the lingerie show. She also senses that her boyfriend is interested in Chuchu, so she does everything she can to target and frame her. Faced with all this, how will Chuchu forge her own path?