Rural economic revitalization is another fundamental national policy following our country's campaign to eradicate poverty. Supporting and developing ethnic brands, revitalizing the economies of ethnic minority regions, protecting the environment, and achieving common prosperity are all extensions of this policy. This is especially important for the fragile luxury brands of ethnic minorities. Guided by this national policy, this book tells the story of three modern women who meet by chance and join forces to create Rose Source, a luxury brand rooted in ethnic culture.
Thirty-two-year-old Yang Xiling is an executive at a luxury goods factory in technologically advanced Shenyuan City. After losing her job in an accident, she travels far from home to clear her head and meets Zhuge Yunzhu, an overseas Chinese businesswoman who is similarly down on her luck. By chance, they discover a minority region where roses are being cultivated, and meet Li Ping, a tour guide. The three women go from conflict and misunderstanding to working together to develop the ethnic brand Rose Source.
As the saying goes, three women make a lively show, and women can hold up half the sky. Zhuge Yunzhu and the other two women create the Rose Source brand. They encounter misunderstandings at work and feel lost when the market deals them a blow, but with no way to turn back, they can only press on. Together, they take the brand from a small mountain village inhabited by an ethnic minority to the grand stage of the global marketplace.
