Peninsula: From New World Heir to Entertainment Mogul

Ding Rucheng is reborn in South Korea in 2010.

But something is off about this Korea. He has somehow become the orphan of Ding Qing, the Chinese-Korean elevator warrior from the film New World, and was raised by Lee Ja-sung, now chairman of the Goldmoon Group.

Lee Ja-sung has made him the heir to the Goldmoon Group, entrusting him with the task of making the conglomerate legitimate.

The prosecutors at the Seoul Prosecutors' Office are watching him like hawks.

He also has a childhood sweetheart and idol from a family of prosecutors, T-ara member Lee Qri, who is determined to make him turn over a new leaf and follow the straight and narrow.

Faced with this complicated identity,

Ding Rucheng only wants to draw on his past-life experience as a veteran UP creator covering film and entertainment, break into the entertainment industry, ride the coming wave of streaming, and become a media mogul.