User-Owned VS Capital-Owned

This is a story about business ownership, and also an entrepreneurial epic in which ordinary people confront the rules of capital. In 2034, the fresh food company Xiaocao Fresh Food was besieged by giants. Funds were cut off, the supply chain collapsed, the founder mortgaged his real estate, and his wife and children were separated. In a desperate situation, a mysterious plan was delivered for free: abandon the century-old business logic of "the platform earns the price difference" and build a new people's livelihood ecology that is "co-constructed by users and shared by all" - everyone pays an annual fee of 288 yuan to become a co-builder. The platform does not seek profit, and the surplus is returned to users in full. The team is only the steward, and the users are the owners. In the years that followed, the six-person team started from a leaky office of 60 square meters and passed through the cold shoulder of zero-rent negotiations, the crisis of the resignation wave of team leaders, the strangulation of tens of billions of subsidies from giants, supply chain blockades, unjust cases of public opinion and violent beatings, tearing a symbiotic crack in the iron curtain of capital. When competing capital products such as Linxiang Fresh Co., Ltd. Plagiarized the shell but peeled off the core, and eventually the bubble burst, Xiaocao proved with its 2,000 stores and 20 million users that business does not have to be bloodthirsty and can support all living beings. The book uses real business logic as the skeleton and all kinds of living things in the world as flesh and blood, recording a paradigm revolution from "capital-owned" to "user-owned" - the ultimate destination of business has never been a feast for capital, but a symbiosis of all living beings.